Meet Jose Perez and Nick Nudi of The Barbell Effect in Metro Phoenix

Today we’d like to introduce you to Jose Perez and Nick Nudi.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
In 2015, we (Jose Perez & Nick Nudi) were working out religiously at a local commercial gym and noticed the lack of community, support, and motivating peers around us. Once we noticed this, we realized our true passion was motivating, supporting, and pushing people whether they were training for a competition, trying to out beat their 1-rep max or just people who are truly dedicated to their health and strength. We took the proper steps to get educated and certified in personal training, weight loss, and nutrition. We slowly built our portfolio by training family members, then friends, and eventually, members of our community in which we live in – Laveen and Tempe.

Today, The Barbell Effect has grown to be a reputable personal and group training brand with over 60+ clients trained and transformed. Currently, our clients range in age from 14 to 70 years old but are equipped to handle all active ages.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Like with many start-up local businesses, we have faced obstacles throughout our journey. One of the biggest struggles we have faced to date has been the competition with large commercial gyms who have the funds for proper marketing. However, through our successful training relationships with our clients, we have built our brand solely on reputation and referrals.

The Barbell Effect – what should we know? What do you guys do best? What sets you apart from the competition?
The Barbell Effect is a personal and group training brand specializing in weight loss, strength training, nutrition, and sports athletics. With Jose having a background in bodybuilding competitions and Nick having a background in sports athletics, we have been able to train a wide array of clients. Our clients range from retired athletes, young athletes, people looking to drop body fat, bodybuilding competitors, individuals seeking rehabilitation, and people looking to live a healthy lifestyle.

As a company, we are most proud of the clients we have had the opportunity to train and help achieve the goals they have set for themselves. We take pride in providing each of our clients with a customized experience that is truly tailored to what their goals are. We believe our reputation is what sets us apart from others. Our clientele is 100% based off word of mouth from current and past clients. We truly provide each client with a custom experience and program that cannot be replicated amongst each other. Something we always ask our clients is, “What effect has the barbell had on you?”.

Our hope is that we continue to grow based off our reputation and that one day soon, we can provide a physical gym that our clients and supporters can train at surrounded by a group of motivating and supportive peers.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Our biggest supporters from day one have been our family (we love you, mama Kathy and Melissa!) and closest friends. They’ve joined in on group training sessions, community events, and have always encouraged us to keep pursuing our goals. Our loyal clients who have stuck around with us for the last five years and who continue to advocate for our training deserve credit as well. We are fortunate to be best friends outside of business, so having each other and sharing the same goals has motivated us to keep pushing forward. We wouldn’t be where we are today without each other.

Contact Info:

• Website: www.barbelleffect.com
• Phone: 602-541-2755
• Email: barbelleffect@gmail.com
• Instagram: https://www.instagram.com/thebarbelleffect/?hl=en
• Facebook: https://www.facebook.com/thebarbelleffect/

Image Credit:
C2 Specialist

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