Meet Jim White of APEX Medical Reimbursement Solutions in North Phoenix

Today we’d like to introduce you to Jim White.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I realized that there was a unique opportunity for medical billing. After extensive research, I purchased a (shall remain nameless) Medical Billing franchise. I was extremely disappointed with the franchise offering and decided in short order to open my own business.

I rolled my sleeves up and purchased software, became a certified coder, completed countless classes and seminars and spent 5-6 hours a day self-directing my education by reading anything I could get my hands on about the industry.

One lead led to another and now 16 years later we are experts in our industry, have provided many employees with jobs that provide more than a livable wage and we have helped many practices perform optimally.

Has it been a smooth road?
Being in business is never only a smooth road. The reality of being a small business is that sometimes the road is bumpy. We have learned to embrace the bumps! We have been 100% self-funded and have never taken a loan. We have bootstrapped our way through many changes and challenges by doing what it takes to get the job done. We continue to find new creative ways to get in front of Doctor’s and practice decision makers. This year, we have a commitment to grow like we never have before. We have hired a new CMO and are working internally to improve in every way. We have the best team we have ever had right now and are planning on welcoming much growth this year.

So let’s switch gears a bit and go into the APEX Medical Reimbursement Solutions story. Tell us more about the business.
APEX Medical Reimbursement Solutions is a locally owned and operated medical billing service with corporate headquarters located in Phoenix, Arizona. APEX has been providing medical billing services to the Phoenix medical community since 2002. We are fully licensed and compliant with HIPAA.

The APEX team consists of experienced professionals who specialize in practice management, medical billing and coding, and healthcare consulting across all specialties. What sets APEX apart is that we employ AAPC-certified medical billing and coding professionals and we shoot for 100% client satisfaction. The team is skilled in the current ICD-10, CPT and HCPCS codes. Other benefits you can expect from APEX include versatility in specialties covered, flexibility in turnaround time, competency in addressing your specific requirements, cost-benefits, reduced claim denials and increased revenue.

Through focus, passion and collaboration, APEX provides guidance to support medical practices as they contend with the changes transforming their industry. APEX helps medical practices reduce overhead, control costs and maintain the quality health care services their patients deserve.

APEX offers medical billing and coding services at prices that save practices money and create opportunities to increase revenue. We offer a total reimbursement solution to providers, from electronic filing of claims all the way up to full practice management or any combination of services in between.

APEX offers specialized services for the healthcare industry in the following areas:
• Charge entry, payment posting and patient balance collecting
• Medical coding and audits
• Medical claims processing
• Internal controls, processes, and policies
• Medical practice consulting
• Compliance plan
• Denials management & A/R follow-up
• Revenue cycle analysis

At APEX, we focus on improving practices, so they can focus on providing the best quality care for their patients. APEX is your A+ BBB Accredited medical billing company in Phoenix Arizona.

We are extremely proud of our bootstrapped roots. We started from a spare bedroom and now employ fourteen people and are growing every day. We know that most businesses fail within three years and we know how lucky we are to be entering our strongest year in our 16th year of business.

We are proud to serve our key stakeholders well. We have employed many employees and given them a place to work where they are truly valued. We have helped doctors to take the stress out of billing so that that can do what they are best at – provide healthcare. We felt that doctor’s getting squeezed at every turn – we are happy to help them navigate the business of billing successfully so they can reduce expenses and increase profit.

How do you think the industry will change over the next decade?
The healthcare industry is constantly changing and in flux. In particular, the Baby Boomers are always driving significant change for the industry as they age.

A big change is the Merit-Based Incentive Payment System (MIPS) that began performance in 2017 as part of the Medicare Access and CHIP Reauthorization Act (MACRA). Essentially codes and fee structures change every year but the change to MIPS means that instead of providers getting paid on a standard fee schedule their payment schedule will be related to the seriousness of the illness. Eligible Clinicians (ECs) or groups participating in MIPS will receive a payment adjustment (upward, downward or neutral) starting in 2019 based on a “MIPS Final Score” reflecting performance in a variety of categories.

Contact Info:

• Address: 11225 North 28th Drive, Suite A101, Phoenix, AZ 85029
• Website: https://www.apex4medbill.com
• Phone: 602-441-2263
• Email: jwhite@apex4medbill.com | info@apex4medbill.com
• Instagram: https://www.instagram.com/apexmedicalbilling/
• Facebook: https://www.facebook.com/APEXMedicalBillingService/
• Twitter: https://twitter.com/APEXMedicalBill
• Other: https://www.linkedin.com/company/apex-medical-reimbursement-solutions/

Image Credit:
Elena & Jim Thornton, Jim White

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