Meet Jennifer Kahtz of Emotive Pull Communication in Chandler

Today we’d like to introduce you to Jennifer Kahtz.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
How We Began
When I first started the consulting business in 2014, I helped small businesses with their marketing. I had transitioned out of the medical profession to pursue my passion. When in the medical profession, I had worked on marketing projects during free time and acquired marketing experience over several years.

I had multiple projects in 2014, helping an array of small businesses with their communications.

The Struggle
I was hired by a man who was launching an activity marketplace for a kids startup. At first, we were failing. We created tactical communications without a positioning strategy. When people would look at the content, they bounced off the site and our efforts just weren’t working.

I felt bad for not getting outcomes because he was paying me and I felt my integrity was on the line! I’m from the Midwest, where integrity is everything and I struggled sleeping at night the week we were failing.

The Turn-Around
During that week, one night I woke up at 3 a.m. with the idea to position this psychological emotional pull. I got out of bed and created this process/plan that just flowed through me.

I called the founder the next morning, excited. I said, “I think we have a solution! I think we can make this happen!” He responded, “I don’t care what you do, I just want results.”

We implemented the emotional positioning and within 30 days, he was converting more leads than he ever had before. I worked myself out of the job… and that’s OK because life always brings more when we do good work.

Within six months, he called me back and said, “Jen, I need more emotive pull. We’ve had over 400 parents sign up for the activity marketplace.  I need more of that for other projects!”

I was so excited. That was when I knew we had something different, something special, something that works, something unique. I always state, 80% of marketing works and 20% doesn’t. I discovered emotional positioning was how we get into the 20% of marketing that works. I was finally a 20%er!

I learned that the new strategy trims down the time for lead conversion and positioning to emotional buying motivations makes a huge difference in both business and marketing.

Who We Are Now
I registered the business name “Emotive Pull” and knew I had a unique service that would make an impact on small to medium-sized businesses and today we have been helping businesses with this since 2014.

Five years later, we have a boutique service for those who are frustrated with marketing that isn’t working and they want real results.

We also have courses designed to teach businesses and consultants on how to capture emotion on paper!

We have a talented writer who helps implement deliverables and an amazing organizer and project manager who helps with the operations. We are very blessed to be teaching and serving entrepreneurs who impact social change on some level. Our service to businesses is highly rewarding.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Yes, there were struggles. It was a struggle before we created process, the demand became more than I could handle as a solo consultant. We have since developed a solid process and have support and resources to help us during busy times.

So, as you know, we’re impressed with Emotive Pull Communication – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
We’re known for bringing a unique element to marketing. The power of emotional connection – as a society, we long for human and emotional connection. The old paradigm of “sell, sell, sell” marketing just doesn’t work anymore.

We are avid researchers who dig deep to find the emotional motivations. We learned to put words to emotions and the process is transformational. We help businesses discover elements of themselves and the audience they haven’t seen before and that helps them connect in a deeper way.

The work is fulfilling because it’s about fostering human connection. And the sales and success is an aftermath of that emotional connection. We add a human side to the business and truly care about people. We also love contributing by solving problems.

Any predictions for the industry over the next few years?
I think emotional marketing will continue to trend, especially as it is more complicated to stand out amidst the noise of the online world in order to stay competitive.

Personal story, updates on real life, and understanding your audiences wants and needs is a part of the emotional connection in marketing. You want to represent who you are so people feel connected to you. The best marketers online are those who show they’re human.

When generating buzz, emotional marketing/content also advances customer relationships.

For the tactical marketing side, new technologies are trending, including AI, which I believe will be the primary tool to analyze consumer behavior to search and see patterns from social media platforms.

I think that programmatic Advertising will be able to target more specific audiences, in real time bidding or auctions.

We can see video becoming more common than writing, especially, for future generations because of the impact Youtube has had on our younger people.

However, we’ll still need people to translate the data into emotional writing/scripts for the video, so  the audience can still connect. Technology will have an impact, algorithms will forever be changing and updating for efficiency. With that said, in order to connect to people, there will be a perpetual need for emotional connection in marketing amidst the fast technology changes.

In a nutshell, as tech advances, there will always be a need for authentic emotional marketing/content and connection. Both tech and emotional marketing, simultaneously work together for the best result. That’s what I see as trending in marketing.

Contact Info:

• Website: www.emotivepull.com
• Phone: 6024308900
• Email: info@emotivepull.com

 


Image Credit:
Emily Hasty, Ogden Illinois

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