Meet Jay Macklin of Corcoran Platinum Living

Today we’d like to introduce you to Jay Macklin. 

Jay, we appreciate you taking the time to share your story with us today. Where does your story begin?
Michelle [Macklin; wife] and I started Desert Platinum Properties back in 2010 after we left a previous affiliation. We had our own team and were doing very well in 2013, so we decided to open up our own franchise and grew that from 15 agents to over 150 agents by 2018. In the summer of 2018, we decided to go independent to focus more on the luxury market. By February 2020, we had grown the brokerage to 190 agents. With agent services like marketing, coaching, and lead systems generating business for the agents, attracting agents to the company was fairly easy. In August 2020 we became Corcoran’s first affiliate here in Arizona and in October 2020, we launched Corcoran Platinum Living. With an emphasis on the high-end market, we have been for the last year focusing on elevating the agent experience by providing better systems, technology, support, and lead systems to help agents stay consistent and become more scalable. I always say that I am a marketing coach and company disguised as a real estate brokerage, and that’s because of what we do on a daily basis to help our agents succeed at a much greater rate than the average agent. 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Market shifts are always a challenge, technology and systems allow agents to more easily navigate that change. Keeping up with those changes and staying relevant to the agent I believe is a challenge for every real estate brokerage. Keeping an eye on what’s happening in the market and the struggles that real estate agents have, I believe, is our greatest asset – but still poses a challenge because of the shifting market – particularly here in Arizona. 

Thanks – so what else should our readers know about Corcoran Platinum Living?
Corcoran Platinum Living is a culmination of more than 15 years of experience and knowledge helping real estate agents succeed in a very fast-moving, extremely competitive market. We have always been known for our amazing culture and our support, but mostly for our lead generation systems and processes. Corcoran Platinum Living has been investing heavily in systems technology and support to help our agents. The client experience is always the deciding factor between success and failure, so elevating that experience to an unmatched level was the basis for our decision to become a Corcoran affiliate. Corcoran Platinum Living has evolved into a very elegant, elevated lifestyle brokerage and I’m proud of the growth we’ve accomplished to date. What sets us apart from other high-end real estate brokerages is the focus on our people – whether they be our agents or clients. We help our agents become CEOs of their own business and allow them to become better real estate experts and operators, elevating the client experience far greater than the typical real estate agent. At Corcoran Platinum Living, we’ve grown to understand that who we are is as important as what we do, and our agents are the beating heart of our company. So, making sure that they are the most highly skilled and trained real estate agents in Arizona, armed with industry-leading systems and technology, is paramount to our success. 

Contact Info:

• Email: jay@platinumlivingre.com
• Website: https://www.corcoranplatinumliving.com/
• Instagram: https://www.instagram.com/corcoran_platinum_living/
• Facebook: https://www.facebook.com/CorcoranPlatinumLiving
• Other: https://www.corcoran.com/real-estate-offices/summit/corcoran-platinum-living/668

Image Credits
Corcoran Platinum Living