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Meet Javier (Javi) Hernandez II of JAVI HQ in West Valley

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Today we’d like to introduce you to Javier (Javi) Hernandez II.

Javier, can you briefly walk us through your story – how you started and how you got to where you are today.
He was Never Knocked out, but he was sometimes Beaten. This man was my Grandfather who traveled and Boxed from California to Arizona. Throughout his Whole Life he renowned, and individuals knew him as Emilio, Milo, EZ, or more popularly as EZQ. He Boxed better than Anyone in his Area. He Worked Hard boxing Fruits and Vegetables throughout the Work-Fields and Never Gave Up. Not once in his Life was he late for work, nor did he ever steal. This man went through so much with very little reward. Although He was the richest man in the world, not because of his physical earnings but he was Wealthy with Love. The way he portrayed himself taught me that throughout life, one should focus on the Positives and Build over the Negatives. Knowing the lifestyle he came from and went through caused me to become a self-motivated person. This holds true in Every Aspect of my life. He is the reason my Company Exists. The Day He Died was the Day this Company was Established. 10.11.12

Previously known as Lift 4 Life: Strength & Conditioning, now known as JAVI HQ has grown from a mere piece of paper including a drawing a stick figure lifting a barbell above their head with the weight being a cancer ribbon signified me Lifting 4 Life, lifting the weight of cancer that sadly took my grandfather away. For the longest time, my business was an outlet for my hate against cancer and has grown to help me to achieve success as a college athlete, collegiate strength & conditioning coach, Podcast Reality and host of JAVI SPORT SHOW, and overall owner of JAVI HQ (Along with all other roles for my company: maintenance, coach, content creator/editor, Marketing, etc.)

People ask me what I do for fun or hobbies. It’s always easy to answer with enjoying time with close family, friends and run my business. After high school, I became a college athlete and gained a degree in exercise science: emphasis on sports Performance ending up from Grand Canyon University. The goal of that degree was to attain a stronger knowledge of the science aspect of the sports world to understand coaching to the best of my ability. Currently in GCU’s Jerry Colangelo School of business attaining an MBA in both Sports Business and Project Management. I hope to gain a stronger knowledge of the sports and leadership aspect of business in the efforts to help my company and community the strongest way possible.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
There have always been ups and downs that I treat as Trial and Error. Trial and error is a method I have completely used as a business owner. My undergraduate degree was in Exercise Science: Sports Performance and sadly at the time, not much of the business aspect of this field of business was taught. Business has been self-taught along with gaining work ethic and determination from loved ones. Another helpful tool has been my continued education in an MBA Program for both Sports Business and Project Management. There is so much I do not know, but I am willing to learn. To be more to the point, some major challenges as a sports world business owner has included figuring out pricing, surveying demographics, and specialization.

Back in my undergraduate degree, I was sure to have as many meetings with professors as I could on the business aspect since I was already in the process of building my company. The most quality piece of info was from my professor, Rachel Larson. She went on to mention Something like, “All of you as coaches with the tools of education, certs, and experience need to market yourselves hard! You must market yourselves harder than the coaches or trainers who don’t care bout their clients”. This went on to set the standard of my business. There are many general corporate and franchised gyms and even fitness models on social media that create certs with minimal criteria for coaches or have generalized and non-science based programs of exercise for the general public. It is my and my peer’s duty to show the general public what the gold standard is in their health, wellness or performance. I have added a podcast, JAVI SPORT SHOW, to give a voice toward fitness and the sports world together.

Please tell us about JAVI HQ.
I believe that not all family is blood-related. That statement is shown true within my business. My clients become family members throughout the journey. Whether they become sibling or mentor figures. I have been fortunate to gain a close bond with all clients since I care about their success in the long-run. I care about their longevity, how they are now and how their families are doing along with how they can succeed toward their future goals. Each step and aspect is important to me in helping them to achieve their big picture and life goals. I want to help them to have the ability to pick up their future or current children and grandchildren without any hesitation. I am a big believer in longevity. I want my clients to be able to succeed as long as possible. I am less to have clients who are consistent and willingness to put in work. I have had clients who did not start out that way but have grown toward consistency and quality effort. I specialize in sports performance in coaching athletes through strength, conditioning and recovery.

I also do team training, personal training, recovery coaching, mobile coaching, and highlight videos. Team training allows me to be contracted by different teams or schools to implement or design systems for their athletic success. Personal training includes one on one coaching for athletes, tactical athletes and everyone and program design toward client goals. Recovery sessions include variations of recovery methods. Such as Static stretching, myofascial release, assisted stretching and percussion therapy with my trusty Theragun G3Pro’s. For mobile coaching, “JAVI utilizes technology to deliver, track, and remotely adjust training. This enables our coaching staff to be better informed and make adjustments to programming specific to each individual client while providing a complete training history and improvement statistics to the client. This technology also allows us to adjust programming to fit different equipment situations, movement patterns, and mobility/injury restrictions so that our clients can conveniently train based on their schedule. This helps us to provide our clients with the best experience possible.”

Highlight videos and pictures enable my clients to have video clips or full highlight videos and pictures to market themself on social media or for their business. Eventual JAVI Mentality gear will be created to represent what each client or JAVI Athlete is training “4”. This will give a push toward the mentality of positive mental health and wellness in athletics.

In every aspect, I bring quality over quantity standard then I add quantity with quality. I also set a Family standard for all clientele in the sense of coaching and providing services for clients just as well as I would want others to provide services for my loved ones.

If you had to go back in time and start over, would you have done anything differently?
Truthfully, I would not change anything. This has been a journey… Not always positive or negative, but it has brought me to where I am today. Every piece of trial and every part of error are the building blocks of my company as a whole. I am proud of my clients and the contributions I have been able to make toward both the fitness and sports world. The biggest thanks is to my supporters. I gain a huge support from all willing to contribute constructive criticism and belief in me. Thank you to all of the loved-ones, coaches and mentors who have pushed me to succeed.

Pricing:

  • $55/Month: Mobile Online Coaching
  • $35/Session: Personal Training
  • $45/Session: Recovery Session
  • I offer team coaching, highlight videos/ photography, and podcast commercials at quotable prices depending on content and size of teams

Contact Info:

Image Credit:
JAVI HQ LLC, DB Filmed LLC, Breanna E. Photography

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