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Meet Jason Rosell

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Today we’d like to introduce you to Jason Rosell.

Thanks for sharing your story with us Jason. So, let’s start at the beginning and we can move on from there.
I was born in Queens, New York to American and Spaniard parents. I lived in the USA and Spain for many years. Most people know me for being a lifestyle and fitness expert on television and online helping people transform their lives. What people don’t know is that for the first twenty years of my life, I was very overweight and due to that, unhappy. At the age of 21, I reached my peak weight at 225 pounds becoming 75 pounds overweight, physically unhealthy, covered in stretch marks, insecure and depressed. My daily routine would be coming home after work and eating an entire box of Oreo cookies until one night, I dropped a cookie and couldn’t find it. After relentless searching, I found that the cookie had landed and stuck to my oversized belly. That was the moment I realized I was dangerously overweight and made a profound commitment to change my life and health through fitness and diet.

Years later after trying countless diet pills, fitness fads and trainers, I ended up becoming a life coach, certified trainer and certified healthy eating coach. I lost the weight naturally on my own and dropped ten pants sizes. I lost the weight by combining my passion for music in addition to effective short bodyweight training workouts I created myself. These fitness programs that helped me achieve a new life and body is how years later I created the programs that become international hits such as “Sexercise,” “Everybody Work It Out,” and “Caliente Body Workout,” that reached global audiences on television and online helping 1000s transform their minds and bodies.

My company, “Caliente Fitness” caters to women and men of all ages, shapes and sizes that are wanting to either enhance their life, find balance, lose weight, become more confident, and become the best versions of themselves. I can help people through my fun music bodyweight training digital workout videos in addition to my one on one phone/skype life/wellness coaching, personalized meal plans and fitness programs.

In addition, I now have recipe books available on my website and Amazon made for super busy people that do not have much time to cook but love yummy foods that will make them feel and look amazing!

When not working with clients or running my online company, I serve as a life/wellness/relationship coach to 100’s yearly on television, social media and 1 on 1 via Skype or in person.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Not at all. It was not easy at all and since then and until now, nothing comes easy. I have learned to become comfortable being uncomfortable and teaching myself and others that sometimes things do not happen not because you do not deserve them, only that the universe has better things in store for us.

We’d love to hear more about your work.
Jason Rosell is an American/Spaniard TV personality, artist, life, wellness, relationship, branding coach, celebrity trainer, author, keynote speaker, and one of the world’s premier lifestyle and wellness experts founder of the award winning global wellness brand CALIENTE FITNESS for both English and Spanish audiences.

Rosell has successfully built his brand by helping thousands of women and men transform their mental, physical and spiritual mindsets, lose weight and achieve their wellness goals through his carefully curated life coaching and fitness & food programs including his current Yummy Healthy Dinners and Yummy Healthy Recipe books.

His incredible health & beauty transformations have been featured in several global publications including Women’s Health and Men’s Fitness. Rosell became the winner of Jillian Michael’s and TRX reality TV fitness competition television series, Sweat Inc. His additional television appearances include Steve Harvey, Hollywood Today Live, Hallmark – Home and Family, The Adam Carolla Show, American Latino, All My Children, Saturday Night Live, VH1’s I Love New York, I Love Money, Entourage and more.

​Rosell also serves as a social media and branding strategist for individuals and companies seeking to revamp their online presence. His most recent e-book + video course, Instagram Power Growth released in 2019.

For Jason Rosell, his fitness and life coaching program is more than just a lifestyle – it is a lifesaver. At the age of 21, he reached his heaviest weight of 225 pounds. Standing at just 5 feet 6 inches, he was 75 pounds overweight, physically unhealthy, insecure and depressed. His daily routine of eating an entire box of Oreo cookies after work reached a turning point when one night, he dropped a cookie, couldn’t find it and after relentless searching finally found the cookie stuck to his oversized belly. At that moment Rosell made a profound commitment to change his life through diet and fitness. He developed his own unique health and fitness regimen by pairing his love of music with customized, small but highly effective workouts through which he ultimately lost 75 pounds and dropped ten pant sizes.

In 2010, he founded Caliente Fitness, a high energy fusion of music, dance and workout routines designed as an alternative for people wanting to lose weight and build muscle both inside and outside of the gym. Renowned for his colorful, DVD and Digital fitness video series including Everybody Work it Out and Sexercise, (featured on the Steve Harvey and Today shows) he has dramatically transformed thousands of lives with his out-of-the-box programs.

As a renowned, certified personal trainer, a healthy eating, weight loss expert and a dynamic, accredited life coach, Rosell has become one of today’s most recognized and effective lifestyle renovators. His approach combines positive thinking with aligned action to develop new, constructive belief and wellness systems through fitness and nutrition.

“What separates me from a traditional personal trainer or life coach alone is that I create multi-faceted action plans on how to live, organize, prioritize time, followed by fun, lifestyle food and fitness programs made for all ages and capabilities.” Jason Rosell

A bilingual speaker (born in New York, raised in Spain) and currently residing in Scottsdale, Arizona and Los Angeles. Jason Rosell’s outreach is worldwide

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My mentors in real life have been Tony Robbins and my mother 100% outside of that, reading books such as “Think Rich Grow Rich” and “The Secret,” have helped me organize my goals and put them to work.

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Image Credit:
www.JasonRosell.com

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