Meet Jasmine Goodwell of Queen creek

Today we’d like to introduce you to Jasmine Goodwell.

Jasmine , we appreciate you taking the time to share your story with us today. Where does your story begin?
I’m Jasmine—wife, boy mama, doodle lover, coffee enthusiast, fitness fan, and the heart behind TheOGMamaCo. While I’ve always had a creative spirit, my journey into entrepreneurship didn’t begin until much later. I earned my degree and built a career as a licensed occupational therapist, but it wasn’t until after the birth of my second son that my passion for crafting reemerged in a powerful way.

During my postpartum journey—amid the stillness of early motherhood and the isolation of the COVID-19 pandemic—I turned to crafting as a creative outlet and form of self-care. What began as a hobby making gifts for other moms quickly evolved. I was creating personalized name signs, baby announcements, and handmade blankets for friends and family. Each thoughtful gift led to another request, and soon I found myself fulfilling more and more orders.

As I approached the end of maternity leave, I found myself at a crossroads. Returning to full-time work at the hospital was emotionally challenging. My heart was at home, yet I still wanted to contribute financially. With the full support of my husband, I made the decision to reduce my hours in healthcare and invest more time into what was becoming my second calling and what allowed me to have more control over spending time at home!

I began expanding my offerings to include functional and fun handmade items like scrunchies, dog bandanas, bows, and more. I participated in my first local market after sewing for weeks—and the response was incredible. That one market turned into many, and eventually into opportunities to sell in local boutiques and take on custom orders for families beyond just moms.

Today, TheOGMamaCo offers a wide variety of handmade and embroidered goods, including scrunchies, bonnets, baby items, T-shirts, hats, personalized gifts for the whole family, and so much more. What started as a small creative outlet during a vulnerable season of my life has blossomed into a thriving business rooted in community, connection, and love for motherhood.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Running a small business while balancing the roles of wife, mother, and full-time professional has not always been smooth. The mental and emotional load of juggling it all has, at times, taken a toll. However, I’ve been fortunate to have an incredible support system—my husband, fellow small business owners, and close family—who’ve stepped in to help with everything from planning and prepping to childcare and motivation.

Like many small businesses, I’ve experienced the natural ebb and flow of sales. Seasonal slowdowns, particularly during the Arizona summers and early months of the year, can be especially challenging. But they’ve also taught me to be flexible and to pivot when needed.

Most recently, I felt a shift—creatively and emotionally—and recognized the importance of adjusting my workload to protect both my peace and my purpose. I made the intentional decision to scale back on custom orders to reduce stress and realign my focus. My children and my personal well-being are my greatest priorities, and one of the most empowering aspects of owning TheOGMamaCo is the ability to choose how much I take on at any given time. That flexibility is what allows me to keep growing, creating, and showing up fully—for my business and my family.

Appreciate you sharing that. What else should we know about what you do?
In addition to running TheOGMamaCo, I’m also a licensed and registered occupational therapist. At my core, I’ve always had a passion for helping people live fuller, more empowered lives—whether that’s through improving physical strength, building independence, or boosting confidence. That same passion carries over into my business. One of the reasons I launched TheOGMamaCo, was to connect with and uplift other mothers—reminding them that they can pursue whatever sets their soul on fire.

I’ve always been driven, with a strong attention to detail and a deep commitment to quality. When it comes to creating products for others, I hold myself to the highest standards. If a piece doesn’t meet my expectations, I start over. I want each product to be not only beautiful, but functional and lasting.

What truly sets my business apart is the connection I build with my customers. I don’t just make items—I listen, collaborate, and form relationships. My goal is to create a meaningful experience from start to finish. Each product is made with purpose and care, and I hope it leaves a lasting impression that extends far beyond the item itself.

I’m incredibly proud of the journey I’ve taken—the challenges I’ve overcome, the growth I’ve experienced, and the resilience I’ve built as an African American woman navigating both business and society. Giving back to my community is a core part of who I am, and I’ve been honored to donate my products and services to My Hair is Beautiful, a local nonprofit organization that uplifts and empowers African American youth. Supporting the next generation and celebrating our culture through service is one of the most meaningful aspects of my work.

Can you share something surprising about yourself?
Faith plays a significant role in my life. Staying grounded in my relationship with God is something I deeply value, and it continues to guide both my personal journey and my work as a business owner. With out God I wouldn’t have made it this far. I’m very excited for the growth and continuation of TheOGMamaCo

Contact Info:

• Website: https://Theogmamaco.square.site
• Instagram: TheOGMamaCo
• Other: Tiktok: theogmamaco

Image Credits
Jason Lair Jr.

( for a few of the images not all)