Meet James Diaz of On The Rock

Today we’d like to introduce you to James Diaz.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
We are excited to announce the launch of On The Rock apparel. People call me crazy and ask me why I started a t-shirt business. It is an idea that simmered since I was baptized in 2015. We were living in Connecticut at the time; I designed a faith-based t-shirt for our then-pastor after being inspired by one of the sermons. It was well-received, and I left it at that, but the idea of a purpose-driven clothing line stayed with me. Time passed, and we moved several times across the country, finally settling in beautiful Arizona.

The Coronavirus pandemic began, and we transitioned from attending physical church to online church. I thought it would be strange at first but found myself enjoying it. It has been fantastic to spend time virtually with our “home” church and to view other churches that we wouldn’t regularly attend.

As the pandemic grew darker, I found myself growing closer to God. The closer I grew to God, the more that I found myself looking for another creative outlet. Thankfully, my wife and I both kept our jobs during the pandemic, and our children adapted well to online school (though we are glad to see them go back. Like most around the world, we found ourselves home A LOT. People have hobbies, like cycling, writing music, or hitting the weights for “them gains.” I find my peace when I’m building. I love to bring ideas to life. I love the challenge of building brands. It is difficult and you will take lumps, but I take a “learn from my mistakes approach.” With lumps, bruises and some scars I apply what I learn and move forward.

In the middle of all the darkness surrounding the world, we had our fourth child. A beautiful baby girl that brought so much joy to our lives and I realized that we all need more of that. And that’s really when the idea for a Christian t-shirt company planted roots and I launched On the Rock.

Our goal is to inspire others to lead a life of passion and faith, and we do that by putting God first and creating inspirational clothing with positive messages. We have everything from infant onesies to adult hats, t-shirts, and hoodies. Each design is meant to start a conversation, and our children even help with design content. We try to instill in them a spirit of entrepreneurship. All of our products are created on demand, so they are made just for you.

We use top-quality materials to create apparel that will look awesome, feel comfortable and fit great.

So look no further if you are looking for exclusive faith-based designs. Together we will bring a whole new meaning to church clothes!

Please tell your friends and help us spread the word!

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Stepping out in faith of any kind is hard as there will always be those that judge but I recognize that I need to look past that. Juggling many priorities is always tricky. I focus on my day job during the day and work on the business at night, all while being a husband and dad of four beautiful children in the middle of a pandemic. Growing a new brand certainly has its challenges. You find yourself clouded by doubt, but the way that I see it is that if others can do it, so can I. The most significant difficulty we face right now is growing our social media presence. We are a small company with no marketing budget, so growing organically is very slow yet onward, we push!

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
On The Rock creates awesome faith-based apparel for the modern Christian. We create apparel for the whole family. We are passionate about what we do. Our designs are made to inspire conversation and we want that passion to spread through the awesome people that buy our t-shirts.

How do you define success?
One word. Longevity. We want to build a brand with staying power.

Pricing:

• Tee’s are priced starting from $19

Contact Info:

• Email: hello@wearontherock.com
• Website: www.wearontherock.com
• Instagram: https://www.instagram.com/wearontherock/
• Facebook: https://www.facebook.com/wearontherock
• Twitter: https://twitter.com/wearontherock
• Youtube: https://www.youtube.com/channel/UCbKvsSsBx7xuwQc3BgWK-Zw

Image Credits
Shannon Diaz