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Meet Hal Cranmer of A Paradise for Parents in Surprise and Goodyear

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Today we’d like to introduce you to Hal Cranmer.

Hal, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
It has been far from smooth. When I purchased the package of four homes, I was moving my family down, sending a son off to college, helping a daughter go to a semester abroad program in Italy, and really learn how to run the business.

After several months, we were finding the business was making far less money than I was led to believe when I bought them. Our vacancy rate was high and the people did not have much to fall back on, and we were living at our in-laws.

I worked very hard to get them full through diligent networking and advertising. To secure my family even more, I hired someone to run the operations, so that I could take on an additional full-time job.

Now we have a system working. My operations manager runs the homes on a day-to-day basis, my wife does the books, and I work on strategic issues like marketing and other issues such as setting up new activities and coordinating contractors. I am a very busy man.

A Paradise for Parents – what should we know? What do you guys do best? What sets you apart from the competition?
We have five assisted living homes in Surprise (3), Goodyear (1), and Mesa (1). Each one is licensed for 10 beds. We are doing our best to help people improve their condition, with the ultimate idea of making them well enough to send them back home. We’ve had some significant success actually helping one many go home, where he walks his dog on a regular basis. We have others who have stopped requiring insulin for their diabetes, and moved from a wheelchair to a walker to walking on their own.

To help our residents, we have a personal trainer working with them. We try to feed them very nutritious meals that are low in carbohydrates and sugar. We do things like cooking our meals in coconut oil. We are starting to look into yoga as well.

What moment in your career do you look back most fondly on?
It would have to be when we could send one of our residents home to be with their wife. Nobody likes to grow old, but that doesn’t mean you have to live with all the chronic conditions associated with old age.

Every time we receive a compliment from the family of one of our residents, it is an incredible high. People think if we improve our resident’s health too much, we will lose business. I say if we can help people improve to the point where they go home, we will have no end of business!

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Hal Cranmer

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