Meet Eric Burch of New Level Golf / www.newlevelgolf.com

Today we’d like to introduce you to Eric Burch.

Hi Eric, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
I have been in the golf industry for almost thirty years. I started as a club fitter, operating retail club fitting shops within Illinois. Over the last thirty years, I have designed over seventy golf-related products and have been named on several United States utility patents. I moved to the Valley in 2016 after selling my former company. Upon arrival, I worked as a golf industry consultant for over a year; In late 2017, I decided to launch the New Level brand at the PGA Golf Show in January 2018.

Initially, we worked through a traditional distribution model utilizing dealers all over the United States. When Covid-19 started to develop, many of our dealers shut down, and thus we were scrambling. After much deliberation, I elected to take a direct-to-consumer approach to weather the storm. The results were so strong that I elected to close all dealers in North America in early 2021, and we have been a direct-to-consumer brand since then.

We have grown over the last two years, and our products have been used to win numerous professional events, including the 2022 Senior PGA Championship. Additionally, we have won numerous best-in-class performance awards when our products have been tested against the mainstream, bigger brands. Since our products are sold directly through our website, we can save consumers 40-60% off retail pricing. We feel that we offer the best value proposition in the industry today.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
The biggest hurdle is getting consumers to understand that a small brand can offer comparable or, in many cases, superior products to those costing twice as much. The consumer often believes that cost directly correlates to quality, but it does not. This has been far easier the last few years with our multiple awards.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
We specialize in custom-built golf equipment at 40-60% off retail prices.

Can you share something surprising about yourself?
All of my golf equipment and engineering knowledge are self-taught. I never went to college for industrial design or engineering.

Contact Info:

• Website: newlevelgolf.com
• Instagram: @golfnewlevel
• Facebook: @newlevelgolfco
• Twitter: @golfnewlevel

Image Credits
Getty Images / PGA of America