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Meet Debbie Basom and Judy Neill of Tone Zone in Mesa

Today we’d like to introduce you to Debbie Basom and Judy Neill.

Tone Zone was created 20+ years ago by a woman who taught group daunce fitness. She recognized that women needed more strength training. So she opened a small group training facility to complement the dance fitness. Judy and Debbie grew up in Mesa and their father was an entrepreneur, so owning their own business was natural. In 2005 Judy purchased Tone Zone from the original owner & in 2006 her sister Debbie became her business partner. Until 2012, the studio remained a small private personal training studio, with a limited scope to meet the needs of the clientele. Judy and Debbie had a vision for something larger and to drive the focus on the needs of women being trained by women. In 2012, they moved to their current location and tripled the size of the studio and expanded the programs to reach a larger population and meet a variety of fitness and health/nutritional needs.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Owning a small business and one in the fitness industry has many struggles. Arizona has a very saturated fitness industry so we are consistently striving to set ourselves apart and put ourselves above all others. This is in addition to the normal bumps in the road as you learn and grow building any business. Finding the right mentors and partnerships is absolutely the key. As entrepreneurs there are also a lot of struggles to balance work and a personal life.

So, as you know, we’re impressed with Tone Zone – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We are a boutique personal training studio for women, trained by female certified personal trainers.

We offer semi-private and Gravity training sessions limited to 3-6 women per session. Semi-private training offers clients the opportunity to have the individual attention of a personal trainer, while sharing their time with other women which makes training more affordable. In addition, clients in our semi-private training can participate in an exclusive strength and conditioning measurement program called FitRanX. This added program helps to keep clients’ focused and drive them in their goals as they progress through Levels from 1-8 at their own pace. There are only 2 facilities in Arizona that offer the FitRanX program.

Gravity is a specialized program on a unique piece of equipment to strengthen and tone through Pilates principles, reducing stress on joints. We are the only fitness program that offers Gravity in Arizona.

All sessions are personally coached by a female trainer. Giving each client the individual attention they require and need. We take pride in customizing programs to suit each woman’s goals and needs.

Tone Zone is known for the personal attention that has been lost in big business in today’s market. We understand that the “little things” matter, and strive to make sure each of our clients know they are special to us. Our business provides clients the support and encouragement they need, from both trainers and each other. It is truly a community of empowered women.

So, what’s next? Any big plans?
In the next year we will be offering weekend fitness/nutrition retreats and Friday night Happy Hour classes.

Long term plans are to further expand our space to accommodate more programs, such as, yoga, barre fusion, group fitness classes, and nutrition and cooking classes for a healthy lifestyle.

Pricing:

  • Ranges from $97 – $260 monthly based on sessions attended per month

Contact Info:

Getting in touch: VoyagePhoenix is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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