Meet Cynthia Sassi of Fabulous Media Group

Today we’d like to introduce you to Cynthia Sassi

Hi Cynthia, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I got my start in the online publishing/digital marketing industry through an internship during my senior year of college. I fell in love with this industry because of the data you can collect on consumer behavior. I then worked with a local print magazine to help them add online publishing to their business and found my passion for supporting local businesses. In 2010, I combined my passion for online publishing with that of the local community and created Fabulous Arizona. That has since expanded to Fabulous Media Group, a collection of localized online lifestyle magazines.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Entrepreneurship is never easy. It has been a long and challenging road of learning a lot of lessons along the way. Each phase of growing my business has presented new challenges, starting with knowing when to take the leap into full-time self-employment and struggling to pay the bills, to then growing my team and learning to be a better leader. Every step required me to be very honest with myself about my weaknesses so I could improve my processes and hire the right people to complement my skillset.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Fabulous Media Group is a collection of localized online lifestyle magazines that started with Fabulous Arizona in 2010. We have since expanded and currently have six markets and contributors across the nation. Everyone on our team is passionate about supporting and learning about local businesses and sharing them with our readers. Our team is, without question, the thing I am most proud of about this business. They are overall amazing human beings who I am so proud to have represent our brand.

What sort of changes are you expecting over the next 5-10 years?
Online publishing and digital marketing will continue to evolve and change as they always have. The rapid changes on social media platforms and search engine algorithm updates will always keep us on our toes. In this industry, you cannot get stuck doing the same thing just because it is what you have always done. You always have to be looking ahead at what changes are happening and how you can adjust your content to better suit the market and the readers.

Contact Info:

• Website: https://FabulousMediaGroup.com
• Instagram: https://www.instagram.com/cynthiasassi
• Facebook: https://www.facebook.com/cynthiasassi/