Meet Christian Guzman of DatSoBeauty in South Phoenix

Today we’d like to introduce you to Christian Guzman.

Christian, can you briefly walk us through your story – how you started and how you got to where you are today.
You can say I started in the business back in my high school days where I would do YouTube videos for fun. I would post daily on my channel from crazy challenges to deep Q and A’s. I quickly developed a passion for visual content so I joined a student news program called Jaguar News. There I learned many skills and started my news segment called Socia Jags. I would talk about a very controversial and touching subject that would not otherwise be discussed in schools. If went so viral I got a spotlight on the CBS 5 afternoon show and Century Link ended up sponsoring me a couple of times. Later that same year I ended up getting a phone call from PBS News Hour and landing a partnering deal to become a special correspondent for them. I would end up traveling nationwide filming and producing stories for their afternoon show and gaining a few Emmy Awards along the way. Fast forward a couple of years I ended also developing a deep passion for makeup so I decided to open up my makeup line by the name of DatSoBeauty. With my makeup brand, I can freely create whatever content I choose to do with no limits and allow others to do the same with my products.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Of course not with every good comes it’s bad. Although I might have this tough and bubbly outer shell inside I face many insecurities. I usually don’t like talking about them cause I will rather be a more positive person and hype people up. Now more than ever, being an openly transgender female I have a huge target on my back by society. On the daily, I constantly get put down by people but I never let that get to me. There are some days where it can crawl under my skin sometimes but I just remember sometimes to just keep it cool. Now in business-wise, that’s also tough with all this competition out there. But I have such an amazing group of followers always backing me up the launch of DatSoBeauty has been more than successful.

We’d love to hear more about your business.
DatSoBeauty is a cruelty-free makeup line created by me as an outlet to allow anyone to express themselves freely. I target all wallflower audience by this I mean regular everyday people. Usually, on ads you see this amazing big booty models with midefied lips and other parts which are perfectly fine but DatSoBeauty is more than just that. For right now we have three amazing shades of Matte Liquid lipsticks but I am currently developing more for the fall/ winter collection laughing soon!

If you had to go back in time and start over, would you have done anything differently?
I would have done nothing differently. Besides towards the begging of the years not letting myself get to wrapped up in what others had to say and just focused on me.

Pricing:

• $13

Contact Info:

• Website: DatSoBeauty.com
• Instagram: DatSoBeauty

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