Today we’d like to introduce you to Carlene Leier.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I’ve always believed it’s never too late to reinvent yourself. I was born in Canada and moved to Mexico in 2010 with my husband and our four kids, eventually making our way to Scottsdale, Arizona in 2019. At age 40, I decided to return to college while raising my family and continuing to build businesses. I graduated with honors from Scottsdale Community College with five associate degrees. Today, I own The Demi Cup, a lingerie boutique focused on helping women feel confident through expert bra fitting. My journey has been about family, entrepreneurship, taking chances, and never being afraid to start something new.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a a road with out learning curves. Moving countries with my husband and four kids meant starting over more than once—building new communities, navigating different cultures, complying with immigration laws and regulations, and creating business from the ground up. Going back to college at 40 while raising a family was another challenge, and there were plenty of times I questioned whether I could juggle it all. Like any entrepreneur, I’ve also faced uncertainty, setbacks, and the pressure that comes with owning a business. Those experiences have taught me to be resilient, adaptable, and not to be afraid of starting over or taking a different approach.
As you know, we’re big fans of The Demi Cup. For our readers who might not be as familiar what can you tell them about the brand?
The Demi Cup is a luxury lingerie boutique in Scottsdale specializing in expert bra fitting and personalized service. We are located on Market Street in DC Ranch. We carry some of the top lingerie brands and fits from around the world, along with swimwear, activewear and bridal.
What I’m most proud of, though, is the confidence we give women. We see women from every walk and stage of life—weight gain, weight loss, breast cancer survivors, divorce, new beginnings, getting married, or women simply wanting to feel like themselves again. We see it all. What we do goes far beyond finding the right bra. We want every woman who walks through our doors to feel understood, beautiful and confident enough to keep going—or start again. Our goal is to provide individual attention and listen to our customers needs.
We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
I definitely believe luck has played a role in my life, especially in the people I’ve met and the opportunities that have come my way. But I also believe you have to be willing to take chances when those opportunities appear. Some of my biggest decisions—moving countries, going back to school at 40, and becoming a business owner—came with a lot of uncertainty. Not everything has worked out exactly as planned, but even the bad luck and setbacks have often led me somewhere I never expected. I’ve learned that sometimes luck is simply being open enough to recognize an opportunity and brave enough to take it.
Pricing:
- Average bra is 65- 160$
- Swimwear is 50-150$
Contact Info:
- Website: https://www.demicup.com
- Instagram: @the.demicup
- Facebook: https://www.facebook.com/share/18V1SCAZ4y/
- LinkedIn: https://www.linkedin.com/in/carlene-leier-7596928
