Meet Ashley Stewart of O.C.D (Organize. Create. Design) in Scottsdale

Today we’d like to introduce you to Ashley Stewart.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started O.C.D in 2015 after planning weddings and parties for 15 years. I was visiting my friend at her new house in Paradise Valley. She had just moved in and was showing me around, and when I saw her closet, I told her how fun it would be for me to organize it for her. She loved how the closet turned out and asked me to do the rest of her house. When I was finished, she said how many people would love having their home organized and that people would pay for this kind of in-home service. I came up with my business name, O.C.D Organize. Create. Design that night. The next day I filed for an LLC, created a logo, ordered business cards, and purchased my domain name. I retired from event planning and have never looked back.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has been a pretty smooth road! I have increased business every year since I started, which is a huge accomplishment. I don’t do any paid advertising and generate my business from referrals and from people who follow us on Instagram and Facebook. I do all of the social media myself and proudly can say I have not missed a day since I started in April of 2015!

O.C.D Organize. Create. Design – what should we know? What do you guys do best? What sets you apart from the competition?
I believe everyone can benefit from organization. An organized environment creates more headspace! I truly believe when you live in an environment that is clutter free, it allows you to have a clutter free mind. No more losing your keys, being late for appointments, or being stressed out because your house is a mess. When you subtract the physical distraction, you clear up the mental distraction too.

When clients reach out to us for help, it usually is because they are frustrated with their current situation and are really in need of help. Helping them may just involve us to hold their hand while they clean out their closets and giving them permission to let go. You have no idea how many people just want reassurance that it is ok to get rid of things.

We organize things, but we don’t just line them up and make them look pretty. We see this a lot. Our clients will tell us they have had their home organized before, but it didn’t last. What I have found is that systems weren’t created. Sure, things look great when they are lined up nicely, but that doesn’t really last. It is essential to use proper products to create systems that work and will continue to work. We create these systems by using products that compliment the aesthetic in the home, which gives that boutique-y, Instagram worthy look people are wanting.

One of the things I am most proud of is the relationships that have stemmed from organizing. Some of my clients over the years are now my closest friends. When people invite me into their home, they are showing some vulnerability which immediately breaks down any walls. I love meeting new people and being in the intimacy of their homes. It has allowed for some amazing relationships. I believe I learn from my clients as much as they learn from me.

Has luck played a meaningful role in your life and business?
I don’t know if I believe in luck, good or bad. I like to have a positive attitude and find the silver lining in things. I believe that what you put out is what you get back. Good vibes attract good vibes. I am so grateful for the clients I have. They are the ones that build my business for me. My business is 75% referrals. That means everything to me.

Contact Info:

• Website: ocdaz.com
• Phone: 602.321.5207
• Email: ashley@ocdaz.com
• Instagram: @ocdaz
• Facebook: facebook.com/ocdaz

Image Credit:
Lauren Schumacher Photography

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