Meet Anela Perviz of Prose in Arcadia

Today we’d like to introduce you to Anela Perviz.

Anela, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
By 26, I had checked off a steady stream of life’s checkboxes.
Bachelor’s – check
Master’s – check
Cushy corporate job – check
Moving on to the better cushy corporate job – check
Fulfilled – blank…
I had it all by some standards. But the relentless feeling that this couldn’t possibly be it for the next 40 years of my life, kept nagging at me. I had a choice to either continue down this safe, well-lit corporate path or quit and take the unknown route. I chose the latter.

Driven by the sentiment that there is so much do, see and experience in this life that ten vacation days don’t allow for, I knew entrepreneurship was the road that would help me find the freedom I craved in my life.

My former co-worker and best friend Andrea shared that same spark. We decided to put together our experiences and create a marketing consulting agency that would allow us to share our corporate knowledge with small businesses. After much brainstorming, a little wine, and a lot of laughter, Prose was born.

I’ve fully embraced the flexibility I once craved and am living bi-continentally between Phoenix and Bosnia and anywhere the road (or sky!) takes me in between. Entrepreneurship has allowed me to travel while working on something I truly care about. It can’t get better than that in my book.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I would say we were quite prepared and able to prevent any hiccups because of our general knowledge of business processes. That’s that corporate experience once again!

Please tell us about your business.
The core of our business is the fact that every brand has a story but not everyone knows how to tell it. That’s where Prose comes in. We focus on bringing branding, content, and social media to small businesses.

What does brand + content + social look like in real life? Prose helps businesses identify their brand identity and apply it to various content, including website blog posts, social media updates, and printed marketing materials. Additionally, the team at Prose creates effective communication schedules and implements engaging planned content.

The thing we’re most proud of is also what sets us apart – we make corporate-level marketing knowledge available to small brands without million-dollar budgets.

Is there a characteristic or quality that you feel is essential to success?
Honestly, a cocktail of characteristics is needed for success, but the main ingredient jumping out to me is courage. You can have all the knowledge and desire in the world, but if you are afraid to pursue your dreams, you’re not getting anywhere. Leaving comfort zones is terrifying! But then, and only then, is progress achieved. I’m a firm believer that once you set an intention and take the first steps toward it, the universe plays in your favor.

Contact Info:

• Website: contentbyprose.com
• Email: anela@contentbyprose.com
• Instagram: @contenbyprose @anelaperviz
• Facebook: @contentbyprose
• Twitter: @contentbyprose

Image Credit:
Timothy Sham

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