Meet Andy Gray and Bryan Lifshitz of GrayShitz Branding & Marketing

Today we’d like to introduce you to Andy Gray and Bryan Lifshitz.

Andy and Bryan, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
We sometimes tell people that we met at a bar and while getting to know each other, we learned of each other’s last names (Gray & Lifshitz) and thought it would be crazy to do something with it… “GrayShitz” was born and now we needed to do something with it.

Well, truth be told, we’ve known each other for a number of years and recognized two things: 1) we complement each other’s skills sets when it comes to branding and marketing; 2) we see a gap in the marketplace, specifically, that people and companies do not consistently figure out how they brand themselves – what to say, how to say it and to make sure their customers hear it as they need to hear it, not how they think they need to hear it.

So, we formed GrayShitz, and yes, GrayShitz is a funny (great, interesting, creative…) name, right? You’ll be thinking about us all day. Maybe you’ll tell someone else? Now we got you hooked and thinking more about us.

That’s branding.

Has it been a smooth road?
It’s because of some of the obstacles and challenges out there that we offer our 90-minute “Shoot the GrayShitz” session.

What is this? Well, we ask questions that prompt discussions at our table. It’s a private way that identifies branding issues and opportunities, creates ideas about messaging and positioning, and helps to identify vision and marketing ideas.

What we looked to convey is to have people and companies appreciate what branding and marketing can do. That it can provide focus, discipline, and efficiency in addressing the challenges inhibiting growth or that it can help to capitalize on growth opportunities.

Then, we can talk about our next program, “Get GrayShitz Done,” which is all about creating a foundation, a marketing plan and executing the array of activities to get your message out.

So, as you know, we’re impressed with GrayShitz Branding & Marketing – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We start this way… If you don’t communicate quickly in a manner that is compelling, the rest of what you say, show or write doesn’t get heard, seen or read. That’s Short-Form Messaging. Making that great first impression. We help people and companies figure out how they brand themselves – what to say and to make sure customers hear it as they need to hear it, not how they think they need to hear it.

When done well, your customers start thinking about you, they start considering your solutions and then they buy what it is that you’re offering. And, then we help in getting this message out whether thru digital and/or traditional media. So, in effect, it’s all about message clarity, making sure your business has a strong foundation, that’s well-structured and that can withstand the competitive forces that work against you. We call it Foundational Marketing.

We shout it out for our clients and love seeing the difference that we make.

Let’s touch on your thoughts about our city – what do you like the most and least?
The Valley of the Sun is a great place for businesses, period. In the last 5 years, the landscape has changed and there is a mix of size and industry, but one thing is clear, we love doing business in shorts…. This is not New York or LA, we are in between, but we get stuff done and are attracting many new opportunities. And, it’s a great place to connect and collaborate with industry leaders, influencers, and community organizations. It’s amazing as how many people you can meet across a wide spectrum of businesses and interests in the Valley.

Contact Info:

• Website: www.GrayShitz.marketing
• Phone: 954-684-7798
• Email: info@GrayShitz.marketing
• Instagram: https://www.instagram.com/grayshitz/
• Facebook: https://www.facebook.com/GrayShitz/
• Twitter: https://twitter.com/grayshitz

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