Today we’d like to introduce you to Amy Hinderer Feltus.
Amy, can you briefly walk us through your story – how you started and how you got to where you are today.
FIT4MOM was started in San Diego, California in 2001, as Stroller Strides. In 2004, FIT4MOM, then Stroller Strides, started granting franchises in other parts of the country. We opened in Phoenix in 2004. Since then, the company has rebranded as FIT4MOM with the addition of programs. We still offer our flagship program, Stroller Strides, but have also added Stroller Barre, our stroller workout that incorporates those popular barre studio moves, Body Back, our small group HIIT personal training for moms and Fit4Baby, our prenatal fitness class. FIT4MOM is the country’s leading provider of pre and postnatal fitness.
At FIT4MOM we seek to offer women the strength in motherhood – helping them make strides in fitness, motherhood and life. We offer fitness, but also community – a village of other moms to do life with.
I became involved with FIT4MOM in 2008, as a Stroller Strides client, when my oldest son was a baby. I fell in love with the workouts as well as the community, and became an instructor in 2009. Prior to my kids’ arrival, I was an attorney in the Phoenix area, and just when I thought I might be able to return to the workforce, FIT4MOM Phoenix Scottsdale was available to purchase. I jumped at the chance to own my own franchise and have owned and operated it since then.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It’s never easy to balance motherhood with business ownership, and I’d say most of my struggles have to do with the fact that I could use about 6 more hours in every day! But I love that owning my FIT4MOM franchise allows me to be a mom first, but to still add to my family’s financial bottom line, all while giving back to the community. Being a new mom can be so isolating, and I am very proud of the services we provide to moms. The fitness is important of course, but I’m more proud that we provide moms with community and support.
So let’s switch gears a bit and go into the FIT4MOM Phoenix Scottsdale story. Tell us more about the business.
At FIT4MOM we are known for pre and postnatal fitness. We are known for helping moms get back into shape after baby, and for providing a village of other moms and kids. I’m most proud of that – I know we offer great workouts too, but I definitely most proud of the support we give to moms.
Has luck played a meaningful role in your life and business?
I feel like luck has played a huge role in most things in my life. I was lucky to be born to parents who stressed the importance of education and who financed education or their children. I’m lucky to be a mom, as that doesn’t work out for everyone who wants to, and I’m so lucky to have the financial and moral support of my husband. I would never have been able to afford to start this business without his help.
Contact Info:
- Website: www.phoenix-scottsdale.fit4mom.com
- Phone: 480-525-7268
- Email: amyfeltus@fit4mom.com
- Instagram: https://www.instagram.com/fit4momphxscottsdale/
- Facebook: https://www.facebook.com/FIT4MOMPhoenixScottsdale/
- Twitter: https://twitter.com/fit4momphxscott

Image Credit:
Robert Hinderer Photography, https://www.facebook.com/robert.hinderer.90
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