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Meet Alex Mills of Earth’s Hope in Arizona

Today we’d like to introduce you to Alex Mills.

Alex, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Understanding that being virtuous is an imperative, I became immersed in the development of my best self. I reflected on my actions, their moral standing, and ultimately their causes. I started to realize the inherent rights every individual carried, to be free from exploitation/objectification at the very least. I, then started to fight for those rights for individuals who’ve been wronged, just as I’d want someone to fight for me if I had those inherent rights stripped. Eventually, I opened my eyes. I realized that all those who are sentient, all those who are considered animals, deserve the same right to their life. At that moment, everyone was embraced in my empathetic mindset; from then on, I became a Vegan Liberationist.

Has it been a smooth road?
The steps of progress seem endless but tireless, consistency transforms dreams into obtainable goals.

So let’s switch gears a bit and go into the Earth’s Hope story. Tell us more about the business.
We’re a grassroots Animal Liberation network aimed towards making the world a better place — a place where hundreds of billions of innocent individuals are no longer killed due to humanity’s selfishness and greed. We take action to educate the public, disrupt oppressive systems, and directly help animals. We’re non-apologetic and focused on behavior that effectively helps our mission (regardless of how comfortable it is).

How do you think the industry will change over the next decade?
Animal Rights/Animal Liberation will be mainstream in the next 5-10 years. Animal Agriculture is dying quickly, as more and more people realize how inherently immoral using animals is.

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