Life & Work with Chloe Trca of Scottsdale

Today we’d like to introduce you to Chloe Trca.

Hi Chloe, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
It all started in high school, kind of unexpectedly. I had recently developed a real passion for exercise and nutrition, it was something that made me feel confident, strong, and grounded during a really transitional time. I was on the track team, and my teammates would constantly ask me for my workouts, tips, or recipes I was using. I found myself sharing the same things over and over, so I decided to create a separate Instagram account just to post it all in one place.

At first, it was just a helpful way to keep from answering a bunch of DMs. But very quickly, I realized how much I loved creating content. I loved filming, sharing what I was learning, and connecting with people who were interested in similar things.

After high school, I kept posting into college. When TikTok started blowing up in 2020, I shifted a lot of my energy there too. During the pandemic, I had more time to create and be consistent, and I ended up building a really supportive and engaged community. It all felt so organic. I wasn’t trying to go viral, I just kept showing up.

Eventually, that passion turned into a profession. I got my CPT (Certified Personal Trainer) and began online fitness coaching, which has been one of the most fulfilling parts of this journey. Around that time, I also co-founded Alora, a community-based startup, with two of my best friends who are also creators in the wellness space. The three of us shared the same vision: to build something meaningful that encourages connection, strength, and self-growth—not just online, but in real life too.

Looking back, it’s wild how something so simple just posting my meals and workout led to a career I truly love. What keeps me going now is the community. Creating content, coaching, building Alora, it’s all about helping others feel seen, supported, and empowered.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
But like anything, this journey hasn’t been a straight line. There have definitely been waves highs and lows, like with any career. One of the biggest challenges has been finding balance between being present in my real life while also trying to consistently capture moments for social media. It can be hard to know when to just live in a moment versus when to document it. I’ve had to learn (and am still learning) how to navigate that without feeling like I’m missing out on real life.

Another challenge has been deciding how much of my personal life to share. Social media thrives on connection, and opening up can be powerful but I’ve also had to protect certain parts of my life and learn where my boundaries are. One of the most meaningful things I’ve opened up about recently is my faith. Sharing that side of my life has been a beautiful experience. It’s given me a deeper connection with my community and helped me find like-minded women who are on similar journeys not just in fitness, but in life and spirituality too.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Today, I create a wide range of wellness and lifestyle content across multiple platforms. I host a weekly podcast called From the Heart, available on Apple Podcasts, Spotify, and YouTube, where I dive into real, unfiltered conversations about health, faith, self-growth, and navigating life in your 20s. It’s my space to speak honestly and intentionally to the community I’ve built like a big sister voice when you need encouragement or direction.
I also post daily on Instagram and TikTok, sharing everything from my morning and night routines, “what I eat in a day” videos, simple recipes, hauls, fitness tips, and relatable content about the ups and downs of being a young woman trying to live well and stay grounded. I love showing behind the-scenes moments of what it’s really like balancing personal wellness, entrepreneurship, and content creation.

A huge focus of my time lately has been Alora, a wellness company I co-founded in 2024 with two of my closest friends. Alora is a digital community built to help women grow in mind, body, and spirit while connecting with others who share the same heart. We offer a space for women to feel seen, supported, and inspired through resources, intentional conversations, and (soon!) a 6-week guided course. The course is designed to help women unlearn toxic narratives they’ve picked up from girlhood or social media replacing them with truth, self-awareness, and confidence in who they’re called to be.

We’re also bringing Alora offline through in-person events that help make community a lived experience, not just a digital one.

In addition to content and Alora, I’m also an online fitness coach. I work 1:1 with clients, and I also offer app-based training programs perfect for anyone looking for guidance and structure in the gym while building confidence in their body.

It’s a full schedule, but I’m passionate about all of it. Every piece of what I do from coaching and podcasting to creating and community-building is rooted in helping women feel empowered, aligned, and fully themselves.

Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
I’ve taken a lot of risks to get where I am and honestly, being self-employed means facing risk almost every single day. One of the biggest leaps I’ve taken was moving from Iowa to Arizona in 2023. My younger brother Jake and I both felt ready to spread our wings and experience life beyond our hometown. That move completely shifted my perspective. It taught me a lot about independence, resilience, and just how much the world has to offer when you step outside your comfort zone. It was scary at times, but it’s been one of the best decisions I’ve ever made.

Another major risk was choosing to stay self-employed after graduating from the University of Iowa with my degree in marketing. Walking away from the idea of a traditional 9-to-5 especially at 20 definitely felt bold. But deep down, I’ve always known I wanted to build something of my own. My dad has been a huge inspiration in that way watching him work for himself growing up showed me what’s possible when you bet on yourself and follow your passion.

Contact Info:

• Website: https://chloetrca.com/
• Instagram: https://www.instagram.com/chloetrca?igsh=MTJvMHFqNjhuaDFmcQ%3D%3D&utm_source=qr
• Youtube: https://youtube.com/@chloetrca?si=II6Puni_cGFO-AB-
• Other: https://www.tiktok.com/@chloetrca?_t=ZP-8y8RR5aK9yo&_r=1