Julie Xander of Scottsdale on Life, Lessons & Legacy

We recently had the chance to connect with Julie Xander and have shared our conversation below.

Good morning Julie , we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: Would YOU hire you? Why or why not?
Would I hire me? 100% yes. Here’s why:

I’m passionate, driven, and I get results. I don’t just promote brands—I elevate them. Whether it’s a luxury listing, a wellness treatment, or a local business, I know how to create excitement, build trust, and get people to take action.

I show up consistently, authentically, and professionally. I’ve built a brand that people follow because I’m real, relatable, and I know how to deliver value. I understand the power of storytelling, aesthetics, and connection—and I use all of that to make an impact.

I’m not afraid to work hard, try new things, or be the first to show up and the last to leave. I’m a natural promoter, a community builder, and I bring energy that people want to be around.

So yes, I’d hire me—because I’m not just a good investment, I’m the smartest one.

Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, I’m Julie Xander—founder of Lifestyle Jules, a personal brand rooted in passion, purpose, and real connection. I’m a media personality, brand ambassador, luxury real estate agent with Russ Lyon Sotheby’s International Realty, and a lifestyle influencer focused on fashion, fitness, wellness, and community.

What makes my brand unique is that it’s truly me. I don’t promote anything I don’t believe in or use myself. I’m all about discovering standout businesses—especially local, independently owned ones—and helping them shine by sharing their story with authenticity and excitement. Whether I’m spotlighting a cutting-edge wellness treatment, a small-batch beauty brand, or a multimillion-dollar home, my goal is always the same: connect people with what elevates their life.

Right now, I’m focused on building deeper partnerships with brands I love, expanding my reach through media and events, and continuing to be a trusted voice for products and services that actually work. Everything I do comes from a place of real experience—and I think that’s what people resonate with the most.

Amazing, so let’s take a moment to go back in time. What did you believe about yourself as a child that you no longer believe?

I used to believe I wasn’t good enough. I was the unpopular, chubby girl growing up with three brothers who loved to tease me—and for a long time, I let those voices shape how I saw myself.

But everything changed when I took control of my health in my teen years. I started working out, eating healthy, and building confidence from the inside out. That journey led me to earn a degree in exercise physiology and completely transform my life—not just physically, but mentally and emotionally too.

I no longer believe I’m less than. I know my worth, I own my story, and I’ve turned what once made me feel small into the foundation of a powerful brand and purpose-driven life. I haven’t looked back since.

If you could say one kind thing to your younger self, what would it be?
If I could say one kind word to myself, it would be: resilient.

Because no matter what life has thrown at me—heartbreak, setbacks, surgery, or self-doubt—I’ve always found a way to rise, rebuild, and keep moving forward with strength and purpose.

Sure, so let’s go deeper into your values and how you think. What would your closest friends say really matters to you?
My closest friends would say I’m the one who shows up—for real. I’m loyal, driven, and full of energy. They’d tell you I bring people together, lift others up, and somehow juggle a million things without losing my spark.

They’d probably say I’m a little extra—in the best way. Always dressed with intention, always passionate about what I believe in, and always looking for ways to grow, give back, and glow up. Whether it’s cheering you on, promoting your business, or helping you through a tough time, I’m all in.

Okay, so before we go, let’s tackle one more area. What is the story you hope people tell about you when you’re gone?

“She showed up with heart, hustle, and authenticity. She made you feel seen, supported, and inspired to aim higher—whether you were a small business trying to grow, a brand finding its voice, or just someone needing a little spark. Julie didn’t just promote things—she believed in them, and that belief was contagious. She brought energy, light, and connection everywhere she went. She left people and places better than she found them—and that’s what made her unforgettable.”

Contact Info:

• Website: https://lifestylejules.com/
• Instagram: https://www.instagram.com/lifestylejules?igsh=ZmFibnVyNXp2MjR6&utm_source=qr
• Linkedin: https://www.linkedin.com/in/julie-xander-792061211?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
• Facebook: Https://www.facebook.com/lifestylejules
• Youtube: https://youtube.com/@lifestylejules?si=3Npl9ZuVmYkLs-Qj

Image Credits

https://www.instagram.com/bretth_bphoto?igsh=MWczNzVienZlbmQ0dQ==
Brett Howe photography in dresses

Creative visual images in fitness

The last home photos were taken by Chicshootsphotography.com