Hidden Gems: Meet Tisa Rodriquez of Tru U Aesthetics

Today we’d like to introduce you to Tisa Rodriquez. 

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
After having my son in 2011, I found myself unhappy, struggling to leave an emotionally abusive relationship, and 80 pounds overweight. 6 months later I attended a local bodybuilding competition that deeply inspired me! I knew that I could not only lose the weight I gained from my pregnancy but I could create the body I’ve always desired, a strong and fit one. So, I committed to do a show 7 months out and achieved my goal! During that process, I decided that I would no longer rely on my boyfriend at the time to train me and I would get my personal training certificate. 

In 2015, I became a certified personal trainer and founded my company Tru U Aesthetics™️. I always intended to be a full-time entrepreneur but had my work cut out for me. I had minimal guidance or education on how to run a business so I put it on the back burner. 

I was working a full-time job and a single mother. I was burning the candle at both ends and constantly had my hands full. Fortunately for me, I was building a reputable name for myself in the local fitness community. I was hosted on many podcasts, did countless fitness photo shoots, and worked for multiple supplement companies to help promote their products. In 2016 I was named the emcee for the Arizona Fitness Fashion Expo. I was a keynote speaker at a local Latina woman’s conference and hosts a fitness workshop through iHeart media! 

In 2018, I committed to finally taking on clients. I would work 4 day a week, then train clients at the gym the other 3. I was exhausted. I needed balance. So, I’m 2019 I hired a business coach who helped me move my training business from brick and mortar to the World Wide Web! 

With my newfound education, I now had the ability to create my own program, my way! I thought a lot about how I wanted to help women and really make an impact. So, I found myself referring back to how “broken and lost” I was mentally before fitness changed my life, then it clicked…. It’s all in the MINDSET! Most personal trainers offer workouts and sometimes nutrition but almost never incorporated mindset or the mental health aspect! 

This is how my signature program; The Ultimate 3.0 Transformation was born! I would provide a custom workout, meal plan, and a 12-week mindset program! The idea was to focus on 3 Pilar’s, fitness, nutrition, and mindset! I built branded pdf files that took over 80 hours to make, excel spreadsheets, and used generic YouTube videos to deliver my programs and it worked!!! My clients started to recognize the difference in THIER mental which ultimately led them to push harder and reach the goals they set out to crush! 

In 2021 I told myself I would make Tru U Aesthetics my top priority. I wanted to become a “real” business. So, I hired business coaches and invested almost 10k to learn how to stand out in my market, got a website, and also started “The Real Talk w Tee Podcast”! I also got accepted into “Ignite by Empower” cohort by the BBB & GoDaddy. I recently graduated on 1/26/22 and I couldn’t be more happier and proud of Tru U! 

I hoped that moving my personal training business would bring me better work/life balance but what I got was so much more! I am now able to have more IMPACT, more REACH, and help more WOMEN than ever before! Having the ability to help my clients change their lives is beyond fulfilling. And with the recent launch of my first e-commerce product (3-piece resistance bands set) I can help even more women reach THIER fitness goals from the comfort of their homes. 

Tru U Aesthetics™️ is growing with no plans to stop! I have so many projects in the works and cannot wait to continue to share them all with you! 

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
No, it definitely hasn’t been easy being an entrepreneur. Especially because when I started my business, I was a single mom, working a full-time corporate job, then working to establish a reputable name for myself in the fitness community…I wanted to just throw in the towel some days. Give up and work for corporate America or continue to push forward and know that someday I will own a thriving business? I struggled in the beginning with learning how to market my business online versus in-person training. Online personal training wasn’t as popular when I started Tru U Aesthetics in 2015, so understanding how to stand out and compete in unknown market was intimidating. I decided to constantly educate myself in my industry and always invest in my business. So, between 2019-2021 I invested close to 10 k in business and personal development coaches. That was one of the best decisions I have made. Since then, I have been able to grow my social media presence, own 2 websites, launched “The real talk with Tee Podcast”, completely rebrand my business, and go FULL TIME as an entrepreneur! 

As you know, we’re big fans of Tru U Aesthetics LLC. For our readers who might not be as familiar what can you tell them about the brand?
Tru U Aesthetics in an online coaching business. I am a podcast host, certified personal trainer, nutrition & life coach. I help women regain their life and confidence by creating sustainable nutrition, moving their bodies, and building a positive mindset through habits and self-development. I specialize in focusing on the development of MINDSET, during my client’s fitness journey. We understand that a healthy lifestyle starts within the mind. I deliver my coaching program to clients using my fitness APP so each person gets a very personal experience when coaching with me. Also, they had 24/7 assistance, weekly check-ins, and Virtual Coaching via zoom. I offer a range of programs such as custom nutrition plans, at-home workouts, habit-based challenges and gym-based workouts, and most recent a band + workout bundle. I am most proud of the fact that my brand has strong core values such as health, family, love, and strength. All of these values are the foundation to women, like me all over the world. I plan to uplift, unite and strengthen women’s minds and bodies until Tru U can become a household name! 

Before we go, is there anything else you can share with us?
Yes, I am offering 20 % off of my signature 1:1 Online coaching program “The Ultimate 3.0 Transformation” to your readers until the end of February! 

Pricing:

• $19.99 3 Piece resistance band set
• $149.99 Bands+ Workout Bundle
• $97 30 Day Habit Challenge

Contact Info:

• Website: www.truuaesthetics.com | www.truuaesthetics.shop
• Instagram: https://www.instagram.com/thefitmindcoach_/
• Facebook: https://www.facebook.com/tisa.rodriquez
• Other: https://vm.tiktok.com/TTPd2yd2aB/

Image Credits
Quianna Marie