Hidden Gems: Meet Mackenzie Dezolt of Eat Purposefully

Today we’d like to introduce you to Mackenzie Dezolt

Hi Mackenzie, we’d love for you to start by introducing yourself.
My journey with Kenz Krunch, now rebranded as Eat Purposefully, began about four years ago with a passion for healthy living and a deep interest in how food impacts our bodies, especially the gut. I noticed that many products marketed as “healthy” simply didn’t benefit the body as much as they could. They often contained hidden sugars, were heavily processed, or just didn’t support the body’s natural processes in a meaningful way.

I set out to create something different—something that genuinely nourishes and supports the body. This led me to explore the power of fermentation and how it can increase the availability of nutrients, making food easier to digest and more beneficial overall. The first snack I wanted to recreate was granola ( since I am a granola girl), eventually, I was able to make a granola that not only tastes great but also promotes gut health and enhances nutrient absorption.

In the beginning, I was managing everything on my own, from sales and marketing to product development. It was a challenging process, especially since I had no prior experience in the startup world. However, through perseverance and support from local communities and organizations, I managed to get my product into people’s hands. I’ve worked closely with the health department to ensure shelf life stability and am securing more wholesale deals.

This journey has been both challenging and incredibly rewarding. My vision has always been to redefine how people view health, offering a solution to health-washed foods by focusing on clean ingredients and processes that help the body truly benefit. Now, I have a new brand, pursuing a patent, and working toward getting the product in front of more people.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Of course not, but that’s the beauty of entrepreneurship and how we grow as people. The road has been anything but smooth. From the start, there were numerous challenges—navigating the intricacies of product development, understanding the regulations for food production, and learning how to market a product in a crowded space. Each step was a learning curve, especially since I had no prior experience in the startup world.

But these challenges are where the real growth happens. Every obstacle has been an opportunity to learn, adapt, and refine the vision for Eat Purposefully. For instance, ensuring shelf life stability and meeting health department regulations pushed me to develop a deeper understanding of food science and safety. And figuring out how to market a unique product like this required a lot of creativity and persistence.

The hurdles have been tough, but they’ve also made the journey incredibly rewarding. It’s through these experiences that I’ve been able to grow not just as an entrepreneur but as a person. I’ve learned to embrace the challenges and use them as stepping stones to build something that I truly believe in.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
My journey with Kenz Krunch, now rebranded as Eat Purposefully, began about four years ago with a passion for healthy living and a deep interest in how food impacts our bodies, especially the gut. I noticed that many products marketed as “healthy” simply didn’t benefit the body as much as they could. They often contained hidden sugars, were heavily processed, or just didn’t support the body’s natural processes in a meaningful way.

One of the major concerns that fueled my passion was the growing issue of nutrient depletion in our food. Modern agricultural practices have led to a significant decrease in the nutrient content of our produce, meaning that even when we eat what we believe to be a healthy diet, we may not be getting all the essential nutrients our bodies need. Studies have shown that the nutrient levels in fruits and vegetables have declined drastically over the past century, contributing to a rise in malnutrition.

I set out to create something different—something that genuinely nourishes and supports the body, taking this nutrient depletion issue into account. This led me to explore the power of fermentation and how it can increase the availability of nutrients, making food easier to digest and more beneficial overall. Through this, I developed a unique, now patent-pending fermentation process for oats and other ingredients. The result was a granola that not only tastes great but also promotes gut health and enhances nutrient absorption, addressing the gaps left by today’s nutrient-deficient foods.

In the beginning, I was managing everything on my own, from sales and marketing to product development. It was a challenging process, especially since I had no prior experience in the startup world. However, through perseverance and support from local communities and organizations, I managed to get my product into people’s hands. I’ve worked closely with a process authority to ensure my product meets all food-related requirements and am securing more wholesale deals.

This journey has been both challenging and incredibly rewarding. My vision has always been to redefine how people view health, offering a solution to health-washed foods by focusing on clean ingredients and processes that help the body truly benefit. Eat Purposefully isn’t just about providing healthy ingredients—it’s about making sure those ingredients are processed in a way that maximizes their benefits, helping people feel better and get more out of their food.

Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
The best way to support Eat Purposefully is by spreading the word and trying the product for yourself. Share our story and your experience with friends, family, and on social media. Word of mouth is incredibly powerful and helps us reach more people who can benefit from a truly nourishing snack.

And most importantly, give our granola a try! Everyone deserves to have food in their life that goes above and beyond for them—something that not only tastes good but also supports their health in a meaningful way. By trying Eat Purposefully, you’re fueling your own health journey and helping us continue our mission of bringing better nourishment to more people.

Contact Info:

• Website: eatpurposefully.com
• Instagram: https://www.instagram.com/eat_purposefully/