Today we’d like to introduce you to Janelle Chantèa.
Hi Janelle , thanks for joining us today. We’d love for you to start by introducing yourself.
Noir Jardin started when everything in my life felt like it was falling apart, and I was looking for somewhere to land some sense of ease and beauty in the middle of the chaos. I couldn’t find it built for someone who looked like me and loved the things I did, so I started building it myself. I have a background in aesthetics, which allowed me to explore the beauty and wellness side of that passion while continuing my education in natural product making and herbalism. Over time, I realized I wanted to bring all of those interests together into something of my own.
This led me to create Noir Jardin, a luxury house centered around wellness, beauty, lifestyle, and community for Black women and women of color, along with Jubilee Jardin, a lifestyle and cultural quarterly magazine centered on Black women and exploring beauty, wellness, fashion, art, travel, entrepreneurship, knowledge, and culture. It’s a space for storytelling, discovery, and celebrating the many dimensions of our lives. Building this vision has been a process of learning, pivoting, taking risks, and becoming more confident in my own voice.
I’m from Arizona born in Phoenix and raised in Surprise so it just made sense to establish the foundation for what I’m building here. Phoenix is a part of my story, and I’m excited about what comes next as I continue to grow something that reflects my experiences, my creativity, and my desire to create spaces and products that make women feel cared for, confident, and inspired. As Noir Jardin grows, I’m also looking forward to expanding its presence into Houston and eventually beyond, while staying rooted in the community and experiences that shaped me.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Lol, is anything worth doing ever smooth? I’d say yes and no. I’m still in the building phase and working to get Noir Jardin out into the world, so there have definitely been challenges along the way. One of the biggest has been learning how to take an idea that feels so clear in my head and turn it into something tangible, while also figuring out the business side of entrepreneurship as I go.
There have been plenty of moments of doubt, pivots, and having to step back and rethink things, but I’ve learned that those moments are part of the process. I’m still learning, still building, and still figuring things out, but every challenge has made me more confident in my vision and more determined to see it through.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Noir Jardin is a luxury lifestyle and wellness house created for Black women and women of color, bringing together beauty, wellness, natural products, culture, and community. What sets Noir Jardin apart is that it was created from a desire to build the kind of beautiful, intentional world I felt was missing one that reflects our experiences, interests, and lifestyles.
The brand is currently in its building phase, with plans to offer thoughtfully crafted luxury products across beauty, wellness, lifestyle, jewelry, and pet care, alongside Jubilee Jardin, our quarterly lifestyle and cultural magazine that explores beauty, wellness, fashion, art, travel, entrepreneurship, and culture. Beyond the products and editorial side, a major part of Noir Jardin’s long-term vision is building community through events and experiences while creating opportunities for Black women and women of color to connect, learn, discover, and build genuine relationships. I also hope to partner with foundations and organizations that support women in education, careers, skilled trades, entrepreneurship, and other pathways to economic independence and growth.
Giving back to animals is also an important part of the vision. Noir Jardin was named in part as a tribute to my fur child, whom I loved and considered my child in every sense of the word. That personal connection is why animal welfare will always be part of the brand’s mission, alongside our commitment to supporting Black women and women of color, so supporting animal welfare and organizations doing that work will always have a place within the brand. Ultimately, I want Noir Jardin to be more than something people purchase from its space, where Black women and women of color can discover, connect, grow, see themselves reflected, and give back to the communities and causes that matter to us.
How do you think about happiness?
Creating this makes me happy. Building Noir Jardin is something I’ve longed for and imagined for a very long time, so actually bringing it to life feels really meaningful to me. I love the process of creating beautiful, high-quality products and being intentional about the details, from the ingredients and formulations to the presentation and overall experience. I want people to feel that quality when they use a Noir Jardin product.
I’m also excited about creating a space for other women who have been looking for the same things I have: a sense of beauty, connection, belonging, and community. I want women to come together through Noir Jardin, build genuine lasting friendships, discover new things, support one another, and simply have more joy in their lives.
Ultimately, I want Noir Jardin to bring together two things that matter deeply to me: creating exceptional products that women are proud to have in their lives and creating a community where women feel seen, connected, and inspired.
Contact Info:
- Website: https://NoirJardin.com
- Instagram: https://www.instagram.com/noir.jardin/
