Hidden Gems: Meet Jaala James of Blue Jaa Management

Today we’d like to introduce you to Jaala James

Hi Jaala, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I was born as the third oldest in a family of 8 in Gilbert, AZ. I went to high school at Xavier College Preparatory, where I graduated with my Associate of Arts degree and accidentally exploded on TikTok- my first video garnering 23 million views. After that, my videos continued to do well, eventually reaching 1.5 million followers. I used social media to save up for college while working part-time as a shaved ice shop manager. I planned to attend the Airforce Academy, and I had received my nominations to do so until I was offered to play Division 1 lacrosse at Howard University in Washington, DC. I took the offer and moved out to Maryland to attend Howard. Throughout that time, I was able to learn to create better and better content, eventually being flown out to NYC for an IKEA commercial and furnishing my first apartment through a brand deal with HomeGoods. Alongside content creation, I built my integrated communications agency, Blue Jaa Management, eventually being invited by the university to run a social media campaign for their annual conference for the National Center for Entrepreneurship with PNC Bank at the Gaylord National Resort in National Harbor, MD. In May of 2024, I graduated and moved back to Scottsdale, Arizona, where I now host PR events and work with clients through my agency! My first event out here is this Nov. 24th!

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Definitely not! I started Howard out in the freshman womens dorms as an RA as a way to save on housing. As 1 of 8 children, my parents were not financially involved once I left for college. Unfortunately, the hours were quite strenuous, and freshman girls often get into trouble in the middle of the night. It was hard focusing on my sport, with 4-5 hours of classes, 3-4 hours of lacrosse, and overnight shifts as an RA. Eventually, I was able to save enough to get an apartment the next semester, but after a bad Covid case, I developed a chronic illness that eventually made me retire from the sport in January of my senior year. Things were difficult but worked out the way they were supposed to!

Appreciate you sharing that. What should we know about Blue Jaa Management ?
Blue Jaa Management is an integrated communications agency helping individuals and businesses elevate their brands and showcase their commitment to ethical marketing with integrated campaigns that resonate universally. Blue Jaa Management is a comprehensive communications agency specializing in holistic marketing solutions. Our focus on accessibility, diversity, equity, and inclusion sets us apart. We offer top-tier, ethically sound strategies backed by rigorous academic and analytical approaches, ensuring data-driven campaigns.

With expertise in social media, many clients come to me for assistance with social media campaigns or PR events utilizing local influencers and creators. We have a network of businesses looking to help create incredible branding from our media production partner to set designers and content creators!

What do you like and dislike about the city?
I love the desert landscape and our stunning weather. I appreciate the beautiful blend of Mexican and indigenous cultures we get the pleasure of indulging in through food, events, and culture. I like the “homeliness” of Phoenix- while it is a big city it still feels like somewhere comfortable to slow down and rest in. I dislike that sometimes it feels like the city isn’t keeping up with the growth we’ve been seeing- I don’t want our beautiful city to make the same mistakes as other metropolitans!

Pricing:

• $150 Personal Branding Consulting
• $300 Full Social and Website Branding Audit

Contact Info:

• Website: https://bluejaa.com/
• Instagram: https://www.instagram.com/jaala.james/

Image Credits
TDN Vision