Hidden Gems: Meet Cory Yardley of WildChild Graphics

Today we’d like to introduce you to Cory Yardley

Hi Cory, so excited to have you with us today. What can you tell us about your story?
My background is in art and music. Growing up I had a lot of opportunities to express myself artistically with the influence of my grandmother and friends. Later, I began creating my own posters and advertisements for musical projects. My background gave me the experience I needed to get started in the signs industry. I started in production, moved up into installation, then graphic design and sales. The experience I gained set me up for understanding the signage industry. I really understood the entire process from start to finish. The big realization happened in 2020 when I didn’t loose a day of work to the pandemic. I was working for a big signage company at the time and decided it was time to establish my own business. My partner and I started WildChild Graphics in 2021.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Unfortunately, we had some learning curves. I think the biggest challenge had been the marketing and advertising piece. Trying to figure out which tools were best for us. How to grow and reach new audiences has been the biggest struggle. The struggle continues as business practices and trends change. We’re always open to trying new ideas and learning ways that we can improve. We also have mentors that have been instrumental in propelling us forward.

Thanks – so what else should our readers know about WildChild Graphics?
We have been in business since 2021 and pride ourselves in offering our customers quality design and products. Design time is included with orders and we offer free proof and estimate so clients can understand the products and pricing so they can make an educated decision about their purchase. We can work with budgets and also offer installation. We’re also excited to offer drone services in the form of arial photos and video which can be used on social media and websites. Recently we started offering consultations for anyone that needs help or has questions about printers, material, design, installations, anything dealing with the signage industry, we can help.

What’s next?
The biggest goal is to keep growing our company, but for 2025 our focus will be to increase our drone services. Currently we have adventure, event and promotional video footage that we’ve collaborated on with clients. We would love to work with more businesses to promote their products and services with drone. You can see our work on our website wildchildgraphics.com and Instagram. We look forward to continued growth and collaboration with other local businesses.

Contact Info:

• Website: https://www.wildchildgraphics.com
• Instagram: https://www.instagram.com/wildchildgraphicsaz/
• Facebook: https://www.facebook.com/WildChildGraphicsandSigns/