Today we’d like to introduce you to Repeka Avegalio.
Hi Repeka, we’d love for you to start by introducing yourself.
I’d like to start off by thanking you for the opportunity to share my experiences with you. I am the owner of Wiki- Licious Chandler but definitely not the only reason for it’s success & growth. I have been married to my amazing husband, Fata, for almost 14 years. Wow! We have a set of boy/girl twins who are 11 years old. My parents, siblings, and their families are all nearby. I’ve also got plenty of extended family in Arizona as well. We are tight knit & run deep! What’s most important in my life is faith, family & the freedoms to pursue the life I can be proud of.
The chance to own Wiki- Licious Chandler came about when there was an advertisement on social media. I’ve had many malasadas & these were by far my favorite. I was so excited for the chance to be a business owner with an amazing product & flexible schedule. I also found the opportunity to incorporate my family into the business as well. With my family’s support, I applied. It’s been such a worthwhile journey both personally & professionally.
Would it have been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Growth comes from tension & struggle. It’s not fun while you’re going through it, but you have to believe that you will be beter on the other side. It’s what I tell my kids & I also contend with it on a regular basis. Initially, I was happy to primarily work from home as my family dynamic best suited that. What started as home pick-ups have grown into weekly engagements, markets, events, partnerships & great networking. We know we have an amazing product, so when people have them, it gives us the confidence to segue into opportunities.
My first challenge was atier my first few weeks of home sales. Initially, the buyers were pursuing me and the orders just came in. Then, they decreased weekly. Instead of focusing on home sales, I pivoted more towards farmers markers and events. That’s proven to be a critical addition to our growth. Looking back at that challenge, I realize I could’ve approached it differently. But with that brief struggle came other opportunities. However, so many opportunities have come from the markets. Currently we are in 3 farmers markets, partner with fund raisers & do many local events.
As a business owner, balancing life & family is an ongoing conversation & reflection. Thankfully, I communicate regularly with my husband, children & extended family as well. They all contribute to the success of our business. With family & business, our kids will sometimes make boundaries & state, “Family time. No donut talk.” Ha!
Thanks for sharing that. So, could tell us a bit more about your business.
We are currently a home-based bakery. We specialize in making delicious, fresh Hawaiian-styled donuts called malasadas. We make them fresh for farmers markets, schools, fund raisers and special events. These treats are popular in Hawaii but were originally brought there by Portuguese immigrants. If you know Hawaii food culture, you can see & taste the influences from many parts of the world. And the food in Hawaii is distinctive and delicious. We’re now helping to popularize them on the mainland. When people have our donuts, it is our that hope they experience the aloha we put into each & every bite.
If you see us at an event, you may see any number of my family. It might be my husband, kids, in laws, cousins, nieces or nephews. They all contribute to our success and reputation. Ohana. Aiga.
We’d like to hear your thoughts on luck and what role, if any, you feel it’s played for you.
Opportunity & a series of decisions have led me to where I am today. I am not naïve to think that it is all because of me, that I am where I am. I am fortunate to be born into a family where my parents instilled the values I have. As an individual, I know that it is my mindset that moves the needle, for beter or for worse. But also being Samoan, the collective is most considered in decision making.
I am a sum of my experiences, good and bad. However, there were certain decisions I did not want to leave to chance or handle frivolously. When I met my husband, I knew he held the same type of values that I was raised with. From that point on, he has supported me in anything I wanted to pursue, including Wiki- Licious. With the family values my parents passed down, it has led to all of my siblings and their families all moving to Arizona.
To sum it up, I do feel lucky but I also know the importance of key decisions and the long lasting impacts that they have. I was lucky to have been introduced to Wiki-licious malasadas and I trusted my decision to move forward with it, with the support of my family. It’s been a blessing since.
Contact Info:
- Website: https://wiki-licious.com/sales-page1646797137644
- Instagram: wiki_liciouschandler
- Facebook: WikiliciousChandler

