Exploring Life & Business with Michael Latona II of Latona Lifestyle Brand

Today we’d like to introduce you to Michael Latona II.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
It all started in the Summer of 2021, I was at the Jersey shore with my best friends and my now-girlfriend, Gabriella.

We kept seeing tee-shirt shops with funny sayings on them. I received an email saying that I was everyone’s cup of tea and Gabriella said you should put that on a tee-shirt. That was when Latona Lifestyle Brand was born! I decided as CEO and Founder to create a lifestyle brand that represented me and all the things I love like fitness, traveling, and being Italian.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Any startup has its challenges, but starting a new business during a pandemic is definitely something else, especially with a world full of inflation and logistical issues.

That was one of the reasons I made Gabriella the CMO of Latona Lifestyle. She knows how to run an e-commerce business, understands how to sources the best products for our customers, and is a social media guru.

Together, I believe Latona Lifestyle will be able to weather any storm in the years ahead.

As you know, we’re big fans of the Latona Lifestyle Brand. For our readers who might not be as familiar what can you tell them about the brand?
Latona Lifestyle Brand is all about being true to one’s self.

Our designs are versatile enough to take you from the gym right through to brunch. You can’t go wrong with Latona Lifestyle. It’s a blogger as well as personal trainer approved. If that’s not a seal of endorsement, then we are not sure what is.

We at Latona Lifestyle, aim to offer our customers a successful way of living, and we lead by example with premium products, and eye-catching designs. We seek to inspire, guide, and motivate you with the goal of our products contributing to making you feel and look good as you go about your life.

Can you talk to us about how you think about risk?
I think when you are starting your own business, that is the risk. So many people talk about doing things but not many actually do it.

When starting Latona Lifestyle, I thought is it going to be hard to start, how am I going to build it and will it be discoverable in today’s market.

I am a firm believer that you will never grow if are always comfortable. We need to always challenge ourselves for growth.

Contact Info:

• Website: https://latonalifestylebrand.myspreadshop.com/
• Instagram: @latonalifestyle and @mlatona88