Exploring Life & Business with Ian Simon of ReckFit: Total Body Fitness

Today we’d like to introduce you to Ian Simon.

Hi Ian, we appreciate you taking the time to share your story with us today. Where does your story begin?
I’ve been a personal trainer for 10+ years. I’m also a former professional football player and have spent some time acting and modeling for commercials and one web series. ReckFit was born in 2015, but fitness was always on the back burner until 2020. From there, our popularity exploded during the pandemic with our unique and fun “booty boot camps” for women and our Men’s signature program, Strength and Shred. During that time, we have been blessed to work with big brands and companies like Reign Body Fuel, Bumble, Fabletics, and more, promoting health and fitness.

ReckFit: Total Body Fitness is our private training studio, co-owned by my wife, Brittany Simon, and we opened our doors in March of 2022. Since then, our goal has been to help those ready to become the best version of themselves. We do a lot of charity work and events promoting health and wellness at the gym and in the community. We pride ourselves not only on the results we get for our members but building a real community of people who want to best for those around them.

We’re different because we’re real and authentic, and our training style and methods help you live a well-balanced life. ReckFit is a mentality. To not live in fear and to not let anything get in the way of living your best life.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?

I’ll be honest, this isn’t easy at all, but it’s worth it. I love helping people at the end of the day, so this doesn’t feel like working to me. However learning how to market, get new clientele into the new space has been challenging. What do I suggest? Read as much as you can, and figure out who you are, why you’re different from your competitors, and then come up with a system to keep eyes on your business. Social media is powerful when used correctly! I’ve folded and have gotten in on the tiktok craze, but it does help your business a lot! More than most “traditional ways”. Learn how to make ads and content that put your business in the best light always! Showcase the highlights, a day in the life, client progress, workouts, etc. Learn to become a master and marketing, and you’ll be okay!

Appreciate you sharing that. What should we know about ReckFit: Total Body Fitness?
ReckFit is a term that I came up with: to achieve your fitness goals with reckless abandon. Meaning that you don’t live a life of fearfulness, restrictiveness, or lack. You know what you want, and you’ll do whatever is necessary to achieve it! ReckFit began around 2015, and I rebranded it into a booty boot camp in 2018 called “The InstaBooty.” However, due to some issues with trademarking that name, I decided to return to where it all began! I’m known for popular women’s glute programs, booty boot camps, and for creating content for big brands such as ISSA (International Sports Science Association), Bumble, Reign Body Fuel, Fabletics, and more!

I specialized in strength and conditioning, glute-specific training, weight loss, transformational training, and nutritional and dietary coaching. I became pretty popular in 2018 for my “InstaBooty” programs and boot camps that helped women grow their glutes and get into amazing shape.

Reckfit comprises online service & in-person training to help individuals ready to take control of their health and well-being. We aim to encourage & guide those who are ready to leap and become the best version of themselves! We do currently have an app available for online training! Check the apple store!

What I’m most proud of brands is that in just two years, we rented space for two years and had to train outdoors since the pandemic, but we were able to save and finally open our first space to call our own. It was a huge risk but worth it, and we can’t wait to continue to grow in the valley!

What ultimately separates us apart from everyone else is the amazing clientele we have. They’ve completely bought into what we’re doing regarding training. We pride ourselves on getting results but not living a very restrictive lifestyle. We do many community and charity work that our members always participate in. My favorite part is that what we stand for is universal. Treat your body as your temple, treat the people around you the way you’d want to be treated, and recognize that only through hard work and discipline can you achieve the goals and dreams you want.

We aren’t just a gym; we’re a true fitness community that wants the best for themselves and the people around them. A community can only thrive as much as the individual. If we can help people become strong and confident, we will do our job to improve our world. Our monthly memberships are $350 for unlimited group classes, which get you 16-hour-long strength training sessions. These classes are unisex also! Men and women will sometimes do different workouts depending on the day!

We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you.
“Luck is the residue of design.” What I mean by that is if you know where you’re going, and you’re dedicated to it and working for it every day, you will eventually have something break your way. We even got the gym space by luck and almost by accident, but it all worked out. The gym was foreclosing, and we were able to work a deal with the owner to take over the unit and purchase the equipment with the space. We were going to look at a different space, and our realtor Tammy Blackwell was able to find it last minute. Luck will happen if you continue to stay on your true path. Have a plan, and take a step in the right direction every day! Good things will happen!

Pricing:

• 350 a month for our unlimited group training membership
• $800 a month for one on one unlimited training
• $1200 8 week transformational coaching
• $90 online training

Contact Info:

• Instagram: https://www.instagram.com/ian.simon55

Image Credits
instagram: jnickel.media