Exploring Life & Business with Alexus Calahan of Lexx Luxuries Cosmetics

Today we’d like to introduce you to Alexus Calahan.

Hi Alexus, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
I earned my Bachelor’s in Business Management from Western New Mexico University, where I learned valuable information. The funny thing is, I took both of my Entrepreneurship I and Entrepreneurship II classes during the pandemic, and I genuinely liked and excelled in both courses, to the point that my professor was impressed with my idea and suggested I go for it. We had to create a fictional business plan and impress our potential investors. My fictional company was called “LushLuxuries Co” then, and as the class ended, I had that “what if” moment. I started watching YouTube videos and learned how to make lip gloss from scratch, as well as researching the various textures of eyelash strips. I began ordering samples and sending them to friends to see what they thought, and they liked it. I would spend hours researching the most popular cosmetic items and brainstorming marketing strategies. Time flew by, and we finally had students back on campus after the shutdown. What a perfect opportunity to start marketing my business and putting my products out there, and what do you know, I made a name for myself in just three months and made a greater profit than I expected. I began my graduate program right after finishing my Bachelor’s. I quickly became overwhelmed with school, a full-time job, and a social life, so I did what was best for me and placed Lexx Luxuries Cosmetics on hold until I finished my degree. 2 years later, we’re back and better than ever! I have created more than just my target audience but everyone from all different backgrounds, ethnicities, and geographic locations. I now have two ambassadors who help me market my company, increase my exposure sales, and continuously attract customers to my online website. I have so many great ideas for my business and am excited to continue bringing the best quality to my ‘luxury’ family.

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
It’s no secret that running a business is difficult, but it’s what you do to improve the situation and avoid the same struggles in the future. You must fail a couple of times before you succeed. My first challenge was not having a good financial strategy and understanding I needed help. I was constantly paying out of pocket rather than utilizing resources to help fund my start-up business. Still, I’ve finally located all of the tools required to support me with my business finances for my online store to remain active. I’m in my element, have established wonderful connections, and networked with individuals from around Arizona.

Let’s switch gears a bit and talk business. What should we know?
At Lexx Luxuries Cosmetics, our vision is to create a world where beauty is not a luxury but a basic need. We strive to make our cosmetics accessible to everyone, regardless of their situation. We aim to empower everyone to feel confident and beautiful in their skin. We believe everyone deserves to feel beautiful regardless of background or identity. We’re committed to being transparent about our ingredients and processes and creating a safe and welcoming community. Everyone must know we use 100% all-natural products and bring customers the finest quality. We are a beauty, cosmetic, and personal care online store specializing in lipgloss, the most luxurious eyelash strips, and lip liners. What sets me apart from others is that we value honesty, feedback, and suggestions on how we could improve. We don’t stay stagnant and continuously bring new products while keeping the customers in the loop and listening to what they want to see next. Use coupon code “spkyszn” for $10 off during the entire month of October.

Risk-taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
When it comes to taking risks, I fall somewhere in the middle. Before making any decision, I always consider the pros and cons. I don’t mind taking a risk if it’s in the best interests of my business, and I hope it adds more value eventually.

Contact Info:

• Website: https://lexxluxuriescosmetics.godaddysites.com/shop
• Instagram: https://instagram.com/lexx_luxuries_cosmetics_?igshid=MzRlODBiNWFlZA==
• Other: https://www.tiktok.com/@lexx_luxuries_cosmetics?_t=8gPQF1mC1ip&_r=1

Image Credits
Image Courtesy of Trevon Jones Photography