Today we’d like to introduce you to Jaiden Williams.
Hi Jaiden, so excited to have you with us today. What can you tell us about your story?
I was born and raised in Pennsylvania, but my journey took an unexpected turn in 2021 when I decided to move to Arizona. It all started when someone in my group chat needed help moving out of their ASU dorm within the next week. With no one else available, I took the trip, not realizing it would change my life. As we drove cross-country, I fell in love with the different cultures and personalities presented in each state, but something about Arizona made it stand out from the rest. It was the complete opposite of Philadelphia—almost like a miniature LA, but with its own unique energy. It may have been hot but the vibe felt right, and I knew this was where I wanted to start my next chapter.
At first, I wanted to become a graphic designer, inspired by creatives like Perry Sosi, Ian Woods, and Drew Dorsey, who pushed me to experiment and put my work out there. But photography was always a pastime—something I did to capture moments and share them with family and friends so they could stay connected with me after I moved away. Even though we were physically apart, I wanted them to see what I was up to and experience my journey with me.
That simple idea of documenting and sharing grew into something bigger. So I upgraded to a real camera, started posting my work, and soon enough, my dream was starting to come true. Along the way, my work has been recognized by brands like Toyota, Canon, Infiniti, and even Veilside Japan. Now, I’m focused on continuing to grow, working toward collaborating with high-end automotive brands, creators, and dealerships to create visuals that leave a lasting impact.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a smooth road, but I believe that’s what makes the journey worth it. One of the biggest struggles was simply figuring out what I wanted to do. Originally, I was all over the place—one day I wanted to be a pro race driver, another day I was deep into graphic design, and at one point, I even wanted to curate playlists for Spotify (which honestly, may still happen). But photography was always there & I never thought it would turn into a career or lifestyle like this.
Moving across the country was a huge challenge on it’s on. Arizona was a completely new environment to me, and while I loved the change, being away from everything I grew up with was probably one of the hardest things I had to get through. Mental health is one of those things people are scared to talk about, but those first couple months were really difficult. Ultimately photography became my way of staying connected yet free, in other words, I realized that I can create a path for myself to build something on my own and involve those that surround me.
Breaking into the automotive photography scene came with its own struggles. Growing up watching idols like Daily Driven Exotics, Mischief Television, Hoonigan, Krispy Media, and so many more, I knew I had to find my way into the industry. It’s a competitive space, and getting my work noticed took time. I had to invest in better equipment, put in long hours editing, and constantly find ways to improve. Balancing that with school, work, and making ends meet wasn’t easy either—especially when I was working at IHOP while trying to grow my business.
But every struggle has been a lesson. The setbacks, the late nights editing, the moments of doubt—they all pushed me to keep going. And looking back, I wouldn’t change a thing.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I would love to become a professional automotive photographer, but right now, I know I need to get published first before I can truly claim that title. Until then, I’m focused on refining my craft, pushing my creative limits, and making every shot count.
While I specialize in automotive photography, I make sure not to limit myself—I take photos of anything I find interesting. Architecture, nature, lifestyle, sports, etc. I love to have a camera on deck just in case because if I don’t capture it, who will? That’s the mindset that drives me. Whether it’s a rare car build, a fleeting moment of perfect lighting, or a detail that most people might overlook, I want to be the one to freeze that moment in time.
I’ve been fortunate to have my work recognized by brands and organizations such as Fuel Fest, Heritage Wheels, Southwest Speed Festival, and even the infamous Petersen Museum in Los Angeles. But even with these “small” achievements, deep down, I know this is only the beginning. What sets me apart from the rest is my dedication to unique angles, movement, and storytelling in every shot. I don’t just take photos—I create an experience that pulls people into the scene.
At the end of the day, my work is fueled by passion. Every shoot is an opportunity to challenge myself and bring a vision to life, and that’s what keeps me pushing forward.
Are there any books, apps, podcasts or blogs that help you do your best?
When I need to wind down—whether I’m editing or just relaxing—I like listening to the Dissect podcast hosted by Cole Cuchna on Spotify. Exactly as it sounds, the podcast takes albums and breaks them down bar by bar, line by line, and sometimes even note by note. I think it is really important to understand why some of your favorite artists released certain songs or to know the deeper meaning behind them in general. Just knowing a little bit of information about a song can completely change your whole perspective towards the track and the artist who made it. In my mind, I feel as though if you do not put yourself in their shoes every once in a while, how will you know how they view the world?
When looking beyond music, YouTube has been one of my biggest resources—creators like Krispy Media, Larry Chen, Chaz Warren also nChazzydawg and so many more that have not only shaped my approach to automotive photography but also shown me what’s possible when you turn a passion into a career.
On the technical side, apps like Lightroom and Photoshop are obviously essential for my editing process, but I also use things like old magazines, graphics and of course Instagram for inspiration.
But at the end of the day, I think the best resource is just experience—getting out there, shooting, making mistakes, and learning from them. That’s what’s helped me grow the most.
Contact Info:
- Website: https://jaisarchive.squarespace.com/
- Instagram: https://www.instagram.com/jwilliams_boho
- LinkedIn: https://www.linkedin.com/in/jaiden-williams0923
- Youtube: https://www.youtube.com/@JaisArchive1
- Other: https://open.spotify.com/user/jay0923?si=e20f6d1e93434e67
Image Credits
Jaiden Williams
