Conversations with the founders of .edaM Studio

Today we’d like to introduce Justin Great and Eric Donzella the founders of .edaM Studio.

Thank you so much for sharing your story and insight with our readers. To kick things off, Justin, how did you get started?
Eric, who has lived in Mesa for years, and I are creatives who have owned a content-producing agency. We always use creative spaces to capture photos and videos for our clients and quickly realized it would make sense for us to have our own space where individual creators or businesses could have a multi-scene space to create content or do events. We researched and found that the East Valley needed something like what we were envisioning. We both came together to bring that vision to life, and out came .edaM Studio (pronounced Made).

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
It hasn’t quite been smooth; we have definitely had our ups and downs, but ultimately overcame them. Initially, we were the location we would be in, but the landlords continually changed the contract terms, and our opening date was getting pushed out more and more, so we had to restart and go back to the drawing board when we found our current space. If we had been stuck on the initial space we wanted, we would not have opened our eyes to an even better space than we have now. We didn’t initially know what it took to open up a brick-and-mortar because we have always done digital work, so the building, contracting, and purchasing processes for materials and furniture fixtures were challenging. So much goes into owning a space and operating a physical location business. So we learned all of this in an environment that wasn’t completely smooth. an environment that wasn’t completely smooth, but it has been worth it. We have been very proud of ourselves for how quickly we have gotten the space up and running.

I appreciate you sharing that. What else should we know about what you do?
Eric Donzella is a visionary filmmaker and photographer specializing in crafting captivating narratives for brands and companies. With an innate passion for storytelling and a creative flair that knows no bounds, Eric has honed his skills to bring brands’ unique tales to life. Eric’s journey into filmmaking/photography began about 6 years ago, fueled by an insatiable curiosity and an unyielding desire to explore the power of visual storytelling. Over the years, he has collaborated with diverse clients, from multinational corporations to small businesses, delivering exceptional content that leaves a lasting impact. With a wealth of experience in visual storytelling, Eric seamlessly weaves together visuals, sound, and emotion to create stunning cinematic experiences. His dedication to his craft and attention to detail allows him to capture the essence of a brand, ensuring that every frame has a lasting impact on its audience.

Justin Great
Justin Great is a visionary entrepreneur and luminary in fashion, creative content, media, design, and music. He leads Luxpiration, a cutting-edge creative agency offering brand identity, photography, video production, graphic design, web development, sound development, and product design. Justin Great – WEST (a flat-brim hat and western workwear collection) is his premier fashion line known for unrivaled craftsmanship and distinctive style. His journey began with “The Upper Echelon” blog, leading to his mainline fashion brand, Justin Great, which has thrived over the last decade. Justin is a sought-after music producer and recording artist and has also ventured into technology, co-founding Friendect. This revolutionary mobile application helped to redefine how people connect and meet in the real world. Justin’s extraordinary achievements have been featured in renowned publications like GQ, Forbes, Fortune, New York Times, and Cool Hunting, showcasing his unwavering commitment to excellence and impact on the creative landscape.

How do you think about luck?
We believe luck is a culmination of preparation meeting opportunities. We spend a lot of time on the preparation (hard work) so that as opportunities arise, we can be ready!

Pricing:

• 120 per hour – studio use
• Events are priced by inquiry

Contact Info:

• Website: Edamstudio.com
• Instagram: Edamstudioaz
• Facebook: Edamstudioaz
• Twitter: Edamstudioaz
• Other: https://g.page/r/CfncprhRvAJREBM/review

Image Credits
Justin Great, Eric Donzella