Community Highlights: Meet Kurt and Deanna Mangum II of CoupleyFit

Today we’d like to introduce you to Kurt and Deanna Mangum II.

Hi Kurt and Deanna, thanks for joining us today. We’d love for you to start by introducing yourself.
We are Kurt and Deanna Mangum, a husband and wife team and the co-founders of CoupleyFit. We are based in Chandler, Arizona and we turned our mutual passion for health and fitness into a business in 2016. As servant leaders, we inspire others by sharing healthy lifestyle habits on social media that build connection, motivation, and accountability. Our health and wellness business, CoupleyFit™, grew organically.

My husband, Kurt, is a former All-American linebacker with a B.S. degree in Strategic, Legal, and Management Communication from Howard University and a Master’s degree in Education from the University of Akron. I have my B.S. degree in Psychology from Arizona State University, and I am a Certified Nutrition Wellness Consultant and Transformational Specialist.

Over the years, we transitioned from hosting affordable boot camp workouts and creating custom meal plans for clients to creating Corporate Wellness programs. We developed a simple approach to health called S.W.A.N.™ (Sleep, Water, Activity, and Nutrition) and we’ve educated thousands of people on ways to get more sleep, water, activity, and nutrition and live a whole-person balanced lifestyle. After finding our niche as social media influencers, we started creating fun and engaging content showing couples that health doesn’t need to be intimidating or confusing, and couples can begin feeling better together™.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Our road to entrepreneurship with CoupleyFit™ was not easy but rewarding in many ways. In the beginning, we faced inner self-conflicts and even struggled with Imposter Syndrome, doubting our abilities to build a business from conception to execution as first-time entrepreneurs. We even had family members call our business “a hobby”.

During the COVID pandemic, our first Instagram page, @CoupleyFit, which had 20,000 followers, was hacked. We had to start over again and rebuild one post and follower at a time. That setback set us up for a comeback. During those hard times, we leaned on our faith and believed that God would provide and found comfort in reading the scripture Philippians 4:13, “I can do all things through Christ which strengthens me.” God continues to bless us tenfold, and we will always give Him all the glory, honor, and praise.

Alright, so let’s switch gears a bit and talk business. What should we know?
CoupleyFit is a health, wellness, and lifestyle brand that promotes feeling better together for couples! Kurt and I create digital content together as influencers across all social media platforms. Our positive energy, authenticity, and professionalism set us apart. We have a highly engaged social media audience and our content translates to new customers and brand awareness for our partners. We collaborate with like-minded brands to amplify activations and execute on their campaign goals.

We have expanded our reach and influence as minority business owners on social media by partnering with local and national brands like Walmart, Omni Hotels and Resorts, Fabulous Arizona, Tempe Tourism, and Visit Phoenix, to name a few.

So maybe we end by discussing what matters most to you and why?
What matters most to us, is to continue being servant leaders and walk by faith. We believe in the power of giving back to the community and uplifting others. CoupleyFit is a Benefit Corporation and we aim to use our business as a force for good. We have created social media campaigns that have fed over 60 underserved families for the holidays and donated over $10,000 to a minority non-profit in South Phoenix that helps to feed, employ, and empower an underserved community.

We volunteer as speakers at ICAN (Improving Chandler Area Neighborhoods) and the Omega Youth Leadership Academy speaking to youth about the importance of health and wellness. When we hear our followers say that our content has helped them live their best lives, it brings us joy!

Contact Info:

• Website: www.coupleyfit.com
• Instagram: https://www.instagram.com/coupleyfitt/
• Facebook: https://www.facebook.com/CoupleyFit1
• Twitter: https://twitter.com/CoupleyFit
• Other: https://www.tiktok.com/@coupleyfit?lang=en

Image Credits
Lindsay Borg Photography, James Patrick Photography, MJD Photography, Audrey Garcia Photography, and Grace Stufkosky Photography