Community Highlights: Meet Jasmine Jeffery of Jasminum Haircare

Today we’d like to introduce you to Jasmine Jeffery.

Hi Jasmine, thanks for joining us today. We’d love for you to start by introducing yourself.
Hi, my name is Jasmine Jeffery, I am the owner and founder of Jasminum Haircare. Pronounced, Jas-min-num Hair Care. I launched my business on April 16, 2021. Wow, well, let me disclose that I am nowhere close to where I imagine myself and my business being but am grateful to be where I am in only three months into business!

In 2019, I had a passion for starting a business, I had no clue what that business would be, I dibbed and dabbed in a few different areas that I found interesting, but I was not passionate about any of them. I have always been into fashion but did not want a boutique, I wanted something I knew would be beneficial to me and others, and what better than a hair care product. “I mean, everyone want’s healthy hair regardless of how people wear their hair”. After deciding what the core of my business would be, I then begun to focus on growing techniques, using my hair and figuring out what worked best for me. After a year of crafting and using my hair growth oil and consulting with my close circle and receiving confirmation from God, I started Jasminum Haircare, “Home to where you can Experience your maximum hair growth goals.” Once God presented the idea to me everything fell into place, for example, my business name (Jasminum Haircare) which can be the most difficult part to some people.

For me it came naturally, my brand name is a mixture of my name (Jasmine) and the idea that whoever uses my hair care products will receive the maximum results from it. Also, the brand names of my products, I wanted a product name that would reflect my brand’s theme, which is grandeur. (Making sure that the quality of my products is amazing, which then my customers are impressed with it and love it). I can say that it honestly just fell in place and was meant to be. After three months of branding and networking, I am proud to announce that my beard oil, “The Black Label Product,” will be sold and available in stores at a local Kansas City, Missouri barbershop. As time continues to relieve itself, I am hoping my products can be sold in local Phoenix barbershops and hair salons while growing from state to state.

My hair care line is unisex and can be described as Sleek, Sexy, & Bold, catering to both Men and Women. I offer two amazing hair growth products, “The Gold Label Product” and “The Black Label Product”, both products are crafted with all-natural, pure, and organic ingredients. “The Gold Label Product” is my hand-crafted Hair Growth Oil, with 12 of the most beneficial oils that stimulate the hair shaft allowing hair follicles to grow. This oil is unisex and can be applied to children ages four and older. “The Black Label Product” is my hand-crafted Beard Oil which has eight of the most beneficial oils that help condition, moisturize, and grow facial hair. This oil is multipurpose transitioning into a hair oil, “meaning it can be applied to the top of their heads”. Both of my hair growth oils are proven to help promote healthier, stronger, and thicker hair. There will be new products dropping this year in July, October, and December, which I am so extremely excited for (That is definitely an insider tip), I believe people are going to love them! Although this year is far from over, I cannot wait to see how far Jasminum Haircare can go and I am proud of how far we are now!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Ultimately it has been a pretty smooth road, I believe when owning a business, there will always be struggles and obstacles when the goal is to be successful, but you should always have areas where you are challenged. Thus far, I have not yet had a breakdown (LOL) which is great because it tells me that I am handling my very full plate with grace. If I could identify three of my challenges/struggles, I would say 1) setting realistic goals, 2) strategizing what products should be launched next, and 3) staying within business budget. Considering I am new to the business world, I am still learning and making mistakes, but I have a great manager that keeps me on track! I can say thus far I am the type of businesswoman that accepts and embraces challenges, I believe it gives me different perspectives and allows me to be more diverse when planning future business moves and launching new products.

Thanks – so what else should our readers know about Jasminum Haircare?
Jasminum Haircare is a haircare business that offers individuals who are interested in growing their hair the opportunity to do so with products that are 100% natural and organic. Our products will help simulate and grow hair faster and healthier.

What do you do, what do you specialize in / what are you known for?
We specialize in hair care products, currently in hair growth oil. We offer two products, “The Gold Label Product” Hair Growth Oil and “The Black Label Product” Beard Oil. New Products are coming soon!

What sets you apart from others?
I believe Jasminum Haircare is set apart from other small hair care business’s because we are first 100% natural, there is not one ingredient in our oil that is not pure and natural. Our product will allow you to notice a positive change in hair texture and length. Secondly, it is my mission to provide the best communication and service to our clients, offering them the best prices and products that we provide.

What are you most proud brand-wise?
The products themselves, I have crafted amazing oils that are proven to grow, strengthen, thicken, and condition hair. I have worked extremely hard on crafting a product that can be shared with everyone. The smell and texture of the oils are amazing and is the biggest compliment we receive!

What do you want our readers to know about your brand, offerings, services, etc.?
Although we are just kicking off, we are launching new products very soon that everyone can enjoy! We pride ourselves on great customer service and provide shipping Worldwide. We have special deals for holidays and have birthday perks if you are subscribed to Jasminum Haircare. We appreciate and love feedback from our customers and show our appreciation on our social media pages.

We’d love to hear about how you think about risk taking?
I would say that risk-taking is essential to business, I believe that taking risk can only be beneficial, even if the risk had a negative impact. I think it provides valuable business lessons that help when making future business decisions. I have taken a few risks since launching my Jasminum Hair Care. As a new entrepreneur, I have taken multiple risks. Considering my product is handcrafted with all-natural ingredients, I take product risk. This includes making sure that my products will work for everyone and hair texture and type.

Another risk I’ve taken is financial risk, funding a business from the ground up can get pricy, especially when you’re a “one band man,” meaning I fund everything from pro-types to labels and so on. I would also say taking risk with my “personal time”, every minute of my day is dedicated to something from the moment I wake up to when I lay to rest. Donating time to relax and reflect is something I must force. The risk here is spending countless hours working to make my business successful and not enjoying the day when I can. I believe that this is a lifestyle that one must choose and commit to when being an entrepreneur and business owner.

Pricing:

• The Gold Label Product- $11
• The Black Label Product- $9

Contact Info:

• Email: shopjasminumhaircare@gmail.com
• Website: www.JasminumHaircare.com
• Instagram: @jasminumhaircare
• Facebook: Jasminum Haircare
• Youtube: Jasminum Haircare