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Community Highlights: Meet James Jimenez of Moon Lvnding

Today we’d like to introduce you to James Jimenez.

Hi James, we’d love for you to start by introducing yourself.
For as long as I can remember, music has been a huge part of my life. My passion for the art grew and surrounded myself with all kinds of music.

I’m an Arizona native and graduated with a BS in Marketing from the W.P. Carey School of Business at Arizona State University. As someone who has always been a good storyteller, I chose to pursue marketing as I felt I would be able to communicate the narrative of any product, service, or company in a captivating way.

In my senior year of college, I got a Marketing internship with Relentless Beats. I worked as a part of that team up until the pandemic. Luckily, during my brief time there I was able to gain some valuable insights and create some priceless connections.

I was introduced to Nick Lamoureux, the Founder of Moon Lvnding, through Jason Euler, whom I met during my time at Relentless Beats.

Now, I am the Media Director with Moon Lvnding. I knew I always wanted to be involved in music but didn’t know-how. Moon Lvnding was the perfect segue into the industry. I see music as the universal language that can tell stories across the globe. My philosophy in life is simple.

We only have a limited amount of time on earth, and we need to take time to appreciate moments while they last and make as many connections as possible.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
Like many things in life, the road has its ups and downs.

However, I believe that Moon Lvnding is in the best position it’s ever been in. We are doing things that many media outlets in the industry are not. We continue to innovate and adapt our model to fit what’s best for our community.

With those innovations, there is a learning curve but once we gain that knowledge we are all the better for it.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Moon Lvnding is dance music media coverage that is out of this world!

Our mission is to provide objective, professional, and quality coverage of dance music across the globe. We strive to diversify content with reviews, podcasts, interviews, mixes, playlists, features, and cultural news around the EDM community.

My role consists of producing and coordinating all things marketing-related. I handle most of our graphic design for our socials and well as spearhead our Mothership Radio series visualizers and scheduling. Additionally, I handle the logistics, infrastructure, and staffing of our festival booths.

I am extremely proud of the growth and consistency of our Mothership Radio mixes (about to hit our 50th Guest Mix) as well as our Playlisting features. This growth for our brand is great, but I love that we are able to provide an outlet to showcase up-and-coming artists and their talents.

What sort of changes are you expecting over the next 5-10 years?
I see nothing but positivity ahead for the dance music industry.

Day by day more and more people are discovering the scene. The culture of dance music and its ideals and values have been life-changing for so many, and to see the masses start to adopt those ideologies is fantastic to see.

The Arizona scene specifically has experienced tremendous growth. Larger festivals and bigger names are seemingly becoming more common.

I can only hope that as the scene continues to expand and grow, Moon Lvnding and its team members do as well. We strive to create the best content out there and continue to be a base for our community and help to support those within it.

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