Art & Life with Shaina Weisinger

Today we’d like to introduce you to Shaina Weisinger.

Shaina, please kick things off for us by telling us about yourself and your journey so far.
I’ve been in video production for years. Through the business I started in vid production, WAKE Brand Media, I realized that we were creating these incredible videos for businesses, but they weren’t getting continuously shared and marketed the way they should have been. I realized that was a huge pain point for entrepreneurs – not only finding the time to repurpose the videos I made them but figuring out the right ways to do that for every social media platform. So I started Repurpose House. Now my team takes marketers’ content like podcast episodes, videos, blogs, articles, etc. and repurposes them into micro marketing assets that are optimized for every social channel.

Can you give our readers some background on your art?
At Repurpose House, we repurpose long-form content into unlimited videos and images that are optimized and ready to be posted on social media. For podcasts, we repurpose episodes into audiograms, thumbnails, and image quotes. For books/ blogs, we repurpose that written content into text-motion videos, image quotes, and thumbnails. For any video, we repurpose that into video memes, image quotes, and thumbnails. But most importantly, not only are these micro marketing assets great ammo for marketers to share all over Facebook, Instagram, and LinkedIn, but they actually are designed to drive traffic to the long-form content. They’re all optimized. The audiograms and video memes have captions already on them; all assets have a CTA telling the viewer where they can go to watch/listen/read the full thing, etc. The reason this is so important is because 44% of marketers have identified content production as their top challenge. And we get it – it takes a ton of time and resources. So by repurposing the content you already have, you not only breathe life back into the gold you’ve already spent time creating, but you market it in a proven, strategy-based way. It relieves pressure and generates results.

What’s the best way for someone to check out your work and provide support?
1 – Repurposehouse.com/examples

2 – TheContentCoalition.com (this is our video podcast)

Contact Info:

• Website: https://repurposehouse.com/
• Email: shaina@repurposehouse.com
• Instagram: https://www.instagram.com/shainaweisinger/
• Facebook: https://www.facebook.com/shainaweisinger/
• Other: https://www.linkedin.com/in/shainaweisinger/

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