Today we’d like to introduce you to Vanessa Wilde.
Hi Vanessa, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I originally started my business in 2012 as a way to make extra money for my family. At the time, I was teaching, and once I got pregnant in 2013, something shifted for me. I became determined to build something that would allow me to be present with my kids — to be home for the first steps, the school events, the field trips, and the everyday moments I didn’t want to miss.
My business started in the fitness and wellness industry, then evolved into social media coaching, copywriting, and deeper marketing strategy work. Over time, I realized the part I loved most was helping business owners see what was really happening inside their marketing — where people were getting interested, where they were falling off, and what needed to shift to create more leads, sales, and long-term growth.
Today, I work as a marketing advisor and Fractional CMO, helping businesses find the opportunities already sitting inside their marketing and turn more of their existing interest into revenue. My mission is to help businesses make more money so they can create more impact through the service, offer, or product they’ve been called to bring into the world.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely has not been a smooth road. One of the biggest challenges has been building a business while also building a family.
I started my business around the same time I was starting my motherhood journey, so those two things have grown alongside each other from the very beginning. I currently have four kids, and my youngest is 18 months old, so I’m still very much in the season of building around real family life.
For most of my business, I’ve been growing it through pregnancies, nursing, raising babies, working during nap times, building around school schedules, and choosing presence with my family even when that meant business growth happened more slowly than I sometimes wanted.
That can be hard, because it’s easy to look around and feel like you should be further along. But I’ve had to learn not to compare my timeline to someone else’s, especially when their season, responsibilities, or capacity look completely different than mine.
For me, success has never just been about how fast I could grow. It has also been about building something that supports the kind of life and family I wanted in the first place. That still requires patience, flexibility, and a lot of faith, but it also makes the work more meaningful.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I’m a marketing advisor and Fractional CMO. The simplest way to explain what I do is that I help business owners find where they are already close to more sales, but something in the marketing is not fully connecting yet.
Sometimes that is the messaging. Sometimes it is the offer, the follow-up, the customer journey, or how they are nurturing the people already paying attention. My work is to look at the whole picture, identify what needs to shift, and help lead the strategy that moves the business forward.
What sets me apart is the mix of how I think. I bring together messaging, creative strategy, customer journey, sales, and data. I’m not only looking at how the marketing sounds or looks — I’m looking at whether it is actually moving people closer to becoming a lead, client, referral, or repeat buyer.
I’m most proud that my brand reflects that balance. It is strategic, but still very human. I care deeply about the work my clients are doing, but I also care about whether the marketing is actually producing the results they need it to.
Is there a quality that you most attribute to your success?
I think one of the most important qualities to my success is ownership.
I care deeply about the businesses I work with, and I naturally think beyond the obvious or expected answer. I look at the business as a whole: what the owner is trying to accomplish, where the real opportunities are, what might be getting missed, and what needs to happen for the marketing to create better results.
I often say I treat my clients’ businesses like they are my own. I ask better questions, look deeper, think strategically, and stay focused on what will actually move the business forward.
Contact Info:
- Website: https://www.vanessawildeco.com/
- Instagram: https://www.instagram.com/vanessawilde.co/
- Facebook: https://www.facebook.com/vanessawildeco
- LinkedIn: https://www.linkedin.com/in/vanessa-wilde-co/
