Today we’d like to introduce you to Chris-Tina Moore.
Hi Chris-Tina, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
If I’m being honest, I never set out to own a business. The business built itself as I discovered and refined my skills and talents. It’s a peculiar chain of events that begins with MySpace and a cancer diagnosis.
I’ve always been creative. Growing up, my friends and I were constantly doing arts and crafts, building something, or trying to create something new. As I got older, I wanted more ways to expand my creativity. In the late ’90s, I discovered platforms like Bolt and LiveJournal, but nothing compared to when MySpace arrived in the early 2000s.
I could spend hours customizing MySpace profiles. I loved experimenting with layouts, tweaking designs, and fixing broken code simply because it was fun and challenging. My favorite thing was customizing new features to match my profile. Like so many people back then, I didn’t realize I was coding. I wasn’t trying to become a web developer. I just loved creating in code and figuring things out when they broke.
As MySpace faded and Facebook and Twitter took over, I wanted a new way to express myself creatively. Then came the moment that shifted everything.
One of my close friends needed flyers for a fundraiser to support her cancer treatment and her American Cancer Society Relay for Life team. She needed both digital and print designs, but didn’t know how to use the software. I didn’t either, but I was willing to learn to help her. That’s when I created my first digital and print design in Adobe Photoshop.
Less than two years later, I would use those same skills to design posters for my own cancer treatment fundraiser.
In the middle of treatment, I decided to go back to college to pursue a formal education in graphic design. I wanted to sharpen my skills, fully develop my talent, and escape corporate life. And if I’m being honest, I never do math again. I accomplished about two and a half of those goals. Unfortunately, I still do math daily.
It wasn’t until my first web design class that I realized I had been coding on MySpace all along. I laughed at the full-circle moment. Once I had that realization, I chose to focus on interactive media and web development.
During my second year of college, I designed a poster for my American Cancer Society Relay for Life Cancer Survivor team as a class project. I hadn’t officially been told I was in remission yet, but I already felt like a survivor. Soon after the event and the confirmation that I was in remission, people began approaching me to design invitations and posters for family and friends. That naturally evolved into creating logos and digital branding for local Arizona businesses.
As the work became steady, I started a business called Chris-Tina Moore Designs.
In my third year of college, I began my graduation project. I was required to build an entire brand for myself, from the name to a complete brand guide and logo system, to a fully functional website showcasing my coursework. That project earned me my Bachelor of Arts in Graphic and Web Design with a concentration in Interactive Media and Web Development.
It also clarified something bigger: I wasn’t just a graphic designer or just a web designer/developer. I was both.
So I made Greymoor Interactive official.
What started as freelance work evolved as I continued learning and expanding my skills. My services grew. My vision expanded. And that’s how I became a full-service digital marketing agency, not because I planned it that way, but because every experience led naturally to the next.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t been a smooth road, but it’s been a defining one. Learning new skills has never been the hard part; that’s always felt like a hidden superpower. The real challenge has been trusting myself enough to define who I am.
After graduation, I felt uncertain in an overcrowded, competitive industry. I had a wide range of skills: graphic design, web design, and development. Instead of feeling confident, I felt scattered and like an imposter. I questioned whether I needed to choose one title to be taken seriously.
A week after graduating, I was hired as a WordPress developer for Sleep EZ. Within days, I became their entire design and marketing department. It was overwhelming, but it changed how I saw myself. What I thought were “too many skills” became my greatest strength.
I wasn’t just creative. I understood the technical side. I wasn’t just a designer. I could think like a marketer. And my corporate background strengthened both.
As my own business evolved, that same defining question resurfaced: How do I position this? I noticed early on that brands struggled to find someone who could seamlessly merge design and strategy. Designers weren’t always strategic. Marketers weren’t always visual. My experience with Sleep EZ showed me that I was both. But once again, it took time and confidence to fully own that intersection.
What once felt like not fitting neatly into a box became the very thing that set me apart. I had to learn I can’t build my career by fitting into a title; I have to build it by owning the intersection of everything I thought I had to narrow down.
As you know, we’re big fans of Greymoor Interactive. For our readers who might not be as familiar what can you tell them about the brand?
Greymoor Interactive doesn’t believe in a one-size-fits-all philosophy. I take the time to get to know you as an individual so I can truly understand the vision behind your business. I research the market, analyze the competition, and develop strategies intentionally designed for you to succeed. The result isn’t just a polished business; it’s a brand that knows who it is, communicates that clearly, and grows with intention.
The brands I work with aren’t clients; they’re partners. I say partners because we’re building something meaningful and sustainable together. It’s a mutually beneficial experience rooted in collaboration and trust.
Every brand is unique, even within the same industry. Purpose, values, vision, and voice differ from one business to the next, and each deserves to be expressed authentically. Even when products or services are similar, what sets a brand apart is its individuality. I focus on what makes you distinct. I help uncover your voice, clarify your purpose, and build a strategy that supports long-term growth.
Our specialties are organized into six core areas: Brand Identity, Business Strategy, Digital Marketing, Graphic Design, Social Media, and Web Design. This structure allows my services to be fully customizable. Whether it’s naming a business, building a brand from the ground up, or handling administrative details like business licenses, copyrights, and trademarks, every solution is tailored to your specific needs.
This flexibility also extends to pricing. You’ll never pay for services you don’t need or want. I offer payment options to keep the process accessible because I genuinely want your business to succeed, regardless of budget.
I don’t just build brands. I help businesses own their story, define their voice, and turn their vision into something tangible.
Alright, so to wrap up, is there anything else you’d like to share with us?
The thing I’d want people to take away is that good work takes a real conversation first. I’m not interested in selling someone a service they don’t need, and I’m not interested in starting a project without understanding what the business is actually trying to accomplish. That’s why every engagement starts with a questionnaire and a conversation, not a proposal.
I started Greymoor Interactive in 2017 because I saw too many small businesses getting handed generic solutions by people who never took the time to understand them. That’s still what drives the work. Whether it’s a logo, a website, or a full brand identity and marketing strategy, it should be built in your voice, for your business, not borrowed from someone else’s.
If you’re a small business owner who’s been burned before, or who’s been putting off the brand and marketing work because you weren’t sure who to trust with it. That’s exactly who I built this for. Come with questions. I’d rather have an honest conversation that goes nowhere than take on a project that isn’t the right fit for either of us.
Contact Info:
- Website: https://greymoorinteractive.com
- Instagram: https://www.instagram.com/greymoorinteractive
- Facebook: https://www.facebook.com/greymoorinteractive
- LinkedIn: https://www.linkedin.com/in/greymoorinteractive
- Youtube: https://www.youtube.com/channel/UCLVvWEsLLFyYszLew_REMmA
- Other: https://www.pinterest.com/greymoorinteractive/
