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Trailblazers: Phoenix

The editorial team has a special attachment to our new series, The Trailblazers: Rewriting the Narrative, because so many of us feel that media portrayals of women have been too one dimensional. Today, women are doing incredible things in all fields – from science and technology to finance, law, business, athletics and more.  With the Trailblazers series, we hope to highlight and celebrate female role models, encourage more equal and just representation in the media, and help foster a more tight-knit community locally helping women find mentors, business partners, friends and more.

Below, you’ll find some incredible trailblazers from in and around Phoenix that we hope you will check out, follow and support.

Leslie and Lindsey Philp

#SmartBlondes started as a blog two and a half years ago focusing on fashion. As sisters, we had always wanted to go into business together though we were focusing on separate career paths at the time. When we founded #SmartBlondes, it was created with the platform for us to be able to carve out a niche in the fashion, beauty and lifestyle industry. Read more>>

Cassandra Ann Vega

I am the blogger behind CassandraAnn.com, Brit + Co Lifestyle Contributor and Digital Marketing Consultant. I was born and raised in Phoenix, AZ. Documenting my everyday life via Instagram, @IamCassandraAnn. I’m a new mom to a beautiful baby boy (born on Valentine’s Day!), a dog mom who’s obsessed with her four-legged kids and I love being creative. Read more>>

Dana Arbel

With the mission to provide community programming centered around health and the arts, Dana and Ashley Burns came together as DiRTYOGA. Founded in 2012 in North Phoenix, DiRTYOGA invited the neighborhood to shake up their Saturday morning routines by joining their outdoor sessions. Read more>>

LaurieAnne Gonzalez

I come from a family of artists/creatives and had always taken art classes growing up and one year my mom got my dad a set of acrylic paints, brushes and canvases for his birthday but I got a hold of them before he could. Next thing I knew, I was lost in my own world painting my heart out. That was the first time I picked up paints for fun. Read more>>

Jamie Killin

I graduated from Arizona State University’s Walter Cronkite School with my Master’s in Mass Communications and my Bachelor of Arts in Journalism in 2014 and was lucky enough to almost immediately begin a career in public relations and marketing. Read more>>

Stacey Darling

I have always had a love of beautiful, hand-painted furniture. I would dream about having beautiful one-of-a-kind pieces in my own home. I knew that we couldn’t afford to purchase new furniture, but it didn’t cost anything to dream about it. One day my husband walked in the door with a horrible looking end table that he had picked up from Goodwill. He walked me into the garage beaming with excitement, “Try it! Just play around with it and see what you can do!” Read more>>

Shuli Goodman

I moved back to Arizona in spring 2009. After working as a professional makeup artist in NY for 4 years, I felt like it was time to make a career change in order to be more available for my two little boys. Being that, I am an artistic person, I could never hold a job answering phones or crunching numbers. I knew I had to do something that would be just as artistically satisfying to me as being a makeup artist. Read more>>

Candice Stenger

My story begins in September 1987, when I was born as the oldest child of four. All throughout life, every decision I’ve made, I’ve had younger siblings who are watching my every move. I learned early on what it meant to be a “leader,” by being the leader of my family as the oldest sibling. Read more>>

Jill Frier

Ladybug’s Blog is a labor of love. It represents a never-ending quest to find fun things for my family to do in the great state of Arizona. We love to travel, see the sights and experience nature, science, sports and the great outdoors in every corner of our state and our city. So, I decided to write about our experiences and share our research and knowledge with other parents looking for ways to get their kids excited about getting out of the house and learning new things. Read more>>

Laura Rogers, Josh Rogers

In 2005, my husband built a gym in our 3rd car garage at our house. He trained clients, they achieved amazing results and word of mouth grew his clientele exponentially. It grew so fast, I quit my job and joined him in our home business. Read more>>

Cara Barnes, Craig Tinnelle

It was never my goal or dream to become a trainer or fitness coach. Its something that progressed naturally and is more of a calling than a path I chose, it chose me. Since starting my journey, I have transformed my body and my life. I made the decision in 2012 to take my fitness journey to the next level and began to train for my first NPC Competition in the Women’s Physique Division. Read more>>

Haley Cloud

When I changed my diet, I found myself sharing what I had learned. Before I knew it, I was teaching group classes how to make the recipes that I had designed for myself. I began to research and learn all I could about food and nutrition because people began asking me questions I didn’t have answers to. The first few years I was just sharing what I had learned, but soon people began coming to me for help. Read more>>

Melissa Murray

I never imagined I’d become an instructor or own a studio – I just knew I loved mindful movement and taking care of myself in such a kind way. I couldn’t believe how it stuck with me thru the years and I never got bored with it. Sure I would fall off track every now again like you do with anything but I always came back to Pilates. Read more>>

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