Today we’d like to introduce you to Zanereti.
Every artist has a unique story. Can you briefly walk us through yours?
I am a native to Arizona, and my home town of Cave Creek and everyone in it continues to be the very essence of my creativity. I am in my senior year at Arizona State University pursuing my BFA in Printmaking, a process that has defined me as a person. I was fortunate enough to grow up with my dad as a role model. He continues to inspire me to this day as the talented landscape architect and business owner who taught me never to give up on my dreams and that anything is possible. As cliché as that is, seeing what he did when he worked made me believe it. His creative expression matched his ambition, both of which were resounding. His achievements were grandiose and his attitude was undoubtably modest.
My interest initial interest in art came from a skateboard gifted to me from my brother when I was twelve. The deck was electric green with snakes and a pair of die. the board was heavy and the wheels struggled to spin, yet I was instantly captivated by the feeling of riding it. The culture of skateboarding sucked me in and I began drawing anything I could find, covering notebooks, backpacks, shoes, even my desk with logos. I connected the rebellious ideologies of skateboarding to drawing, which made it fun. I moved onto drawing other things, primarily in pencil and sharpie, but I was never really content. Skating sparked an interest, yet I was unable to connect with what I was making. I gave it up, and focused on other hobbies.
After consuming many other facets of free time, I returned to the pencil and began drawing portraits in graphite and something happened. Rendering delicate organic details from an empty space felt like I was creating life itself. I realized like riding the skateboard, it wasn’t about what the deck looked like, but the way it made me feel. I knew I had to pursue art in some way, but I was still terrified of color and would not dare touch a paint brush, so I hit a wall. Continuing with still life and portraits, I was no longer satisfied with the process. The subject still captivated me but the medium was too vapid. I felt adrift to the technique. I had to bring something more to my work. After years of struggling with a direction, I decided to follow a small interest in making shirts and with that, printmaking fell into my lap. I followed the skate model, branding myself, developing a logo, a quippy catchphrase, even a full business plan. Still, I didn’t have the tools or the knowledge to create something I was happy with.
My dad was diagnosed with cancer in spring of 2015, and I knew right then I needed to make something I could be proud of before he was no longer here to see it. He had always believed in me, and loved anything I made more than I ever understood. Selfishly, I thought there was still more to prove. I enrolled in the printmaking program ASU that Fall and art became an escape for me once again, continually teaching me the reasons for why I make it. My roommate and good friend passed away that September. She left behind an empty art album for me that I later promised to fill, and my head full of wild ideas. My dad passed away that December and it was at the peak of emptiness that I was able to truly begin to understand myself.
Please tell us about your art.
I work in the form of lithography, using a combination of limestone block and aluminum plate to produce prints. Every layer of color is hand drawn, etched, proofed, and pulled through a lithography press in small editions. I was so captivated by the process that I decided to represent it in my work. Each figure is hand drawn and no two are alike, yet they are replicated multiple times, and the same figure is overlapped in ways that force the viewer to see it from different perspectives. I love taking this method of mass scale production and limiting it to such a finite scale to conceptually push and pull our ideas of art and consumerism. I am heavily inspired by the past century of Western civilization primarily through branding, advertising, photography and fashion. I am continually inspired by the works of Wayne Thiebaud, John Asaro, Yoko Honda, Esao Andrews, and OOZY. Color and intricate line work are extremely important to me and help convey the whole feel of the piece. I work to produce feeling. I print to convey an emotion and create a moment, however fleeting. While each moment has a different emotion for me, I am more interested in how they make the viewers feel.
What do you think is the biggest challenge facing artists today?
Initially, the biggest challenge for an artist to face is finding an identity. There is an abundance of creative people and with that comes an abundance of creativity. How do you stand out? This was my greatest fear when I was approaching art as a career. Now, my biggest challenge has been separating the artist from the work. As interconnectivity is ever so present, it leaves little left for the imagination. While my work seems closely related to my life, I try and keep the two things separated in order for people to form their own opinions without being influenced by mine.
I believe we are too easily persuaded and the only way I am able to understand my work is through its interaction with others. The ability to see everything from the comfort of your computer chair is also a struggle for the artist. I fully believe that every work should be seen in person, and the injustice of your screen is the artists true burden.
How or where can people see your work? How can people support your work?
My prints are on display in Sweet Dee’s Bake Shop in the heart of Scottsdale. They are also for sale along with my hand run of printed tees in Open Source, Tempe; a shop that specializes in in the local arts community. My website is a great place to browse the gallery and Instagram is the best way to keep up with my work.