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Meet Wendy and Beth Williams of Fruitloops Podcast in Phoenix Proper and Mesa

Today we’d like to introduce you to Wendy and Beth Williams.

Thanks for sharing your story with us Wendy and Beth. So, let’s start at the beginning and we can move on from there.
Beth and Wendy have been big fans of podcasting for more than ten years. After the 2016 election, Wendy had to stop listening to the political podcasts because they deceived her. Wendy started listening to true crime podcasts and discovered that Beth was a huge fan of all things true crime including podcasts. We started swapping podcast episode recommendations with each other. Wendy is a woman of color and was starting to notice that all of the true crime stories being told were about white dudes. Beth, the OG of true crime as we like to call her, informed Wendy that there were, in fact, many well-documented cases about serial killers of color and their victims. Unfortunately, there were only a handful of podcasts on this topic from the perspective of a person of color. We decided to take a leap of faith and start our true crime podcast to address this void. We had no idea what we were doing but have been having fun learning the ropes, researching the material and interacting with fans. Beth’s super organized, great at techy stuff, research and she has been a true crime fan for decades. Wendy has been a woman of color with a big fat mouth for decades so the ladies decided to combine their forces and experience and Fruitloops was born. The show has evolved over the past 18 months with our experience and feedback from really supportive fans. Love us or hate us Fruitloops is here to stay.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not at all. We’ve struggled with tech stuff. At one point our show was rejected because they thought we were racist. We haven’t been able to advertise on some platforms because our logo has a knife and blood on it. But the content prevails.

Please tell us about your work.
We are a podcast. We research true crime cases involving people of color. We try our best to talk about the victims who are people of color, or LGBTQ people and the perps who took their lives or victimized them, we get into the context and history that impacted everyone involved in the story and we have a good time telling the stories. We are proud of the fact that we are essentially giving a voice to the voiceless, educating the public and having a good time doing it. We get many messages from people who say they thought they knew all there was to know about true crime but after listening to our show learned new things and enjoyed themselves in the process. We know we are different because we are aware that true crime is a huge genre, but we talk about perps, cases, victims, history and nuance that all the other true crime podcasts do not.

What moment in your career do you look back most fondly on?
We hit 200K downloads and 4K subscribers in 18 months and we are proud and grateful. We have dedicated wonderful fans and have created a community of true crime fans.

Contact Info:

Image Credit:
Beth Williams created our show art.

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