Today we’d like to introduce you to Tyler Butler.
Tyler is a dynamic leader and creative thinker known as an expert corporate social responsibility practitioner, fashion zealot and community activist. Her childhood was spent moving frequently as she was brought up in a gypsy nomad like family, moving each time her parents’ government construction firm landed a new contract. Finally settling in Arizona, Tyler attended Arizona State University where she received her bachelor’s degree in Interdisciplinary Studies and a master’s certificate from the ASU Lodestar Center for Philanthropy and Nonprofit Innovation. Ultimately, Tyler participated in a hybrid learning program earning her master’s degree from the Boston College, Wallace E. Carroll Graduate School with a focus on Corporate Citizenship Management.
Her first entrepreneurial endeavor took place immediately after her graduation from ASU. She was a founder of the weekly publication College Times. Tyler was integral in developing the brand, marketing and advertising that drove this magazine to success. Shortly after liquidating her piece of this business, Tyler decided she wanted to transition her career towards a focus on helping others. She quickly moved into leadership roles with organizations such as Easter Seals and The Arizona Humane Society. Her efforts directing events and media were essential to bringing iconic occasions such as Sunset on the Beach, Compassion with Fashion and The Annual Pet Telethon to another level.
It was during this time that Tyler noticed the emerging focus on strategic, considerate corporate giving and she realized that this type of role would undoubtedly combine all her experience and talents, making for the perfect next frontier for her career. Tyler returned to ASU to study at the Lodestar Center and at the same time landed a job serving as a leader for Microsoft’s community outreach efforts. The launch of the world’s first ever Microsoft store, coincidentally located in Scottsdale Fashion Square, was the catalyst for the work Tyler would lead for this mega tech company. Together with the Microsoft enterprise team and the retail store team they created a program that combined all team members to collaboratively aid the communities where the stores were located. This endeavor was called One Microsoft. The formula developed was mimicked in countless markets and Tyler was responsible for training many of these community outreach professionals to replicate the efforts she was able to design.
Despite her love for this role and the people she worked with at Microsoft, when GoDaddy Cares leader Renee Parsons recruited her to take on the global efforts for the Arizona based web hosting giant, Tyler could not refuse. She transitioned over to GoDaddy where she was solely responsible for producing all the charity-based efforts shared by GoDaddy. Tyler’s work was crucial in reshaping the companies public perception. Additionally, the programs Tyler created and launched enabled GoDaddy to make Fortune’s 100 Best Places to work list among many other esteemed accolades.
More recently, Tyler has founded her own consulting firm, 11Eleven, which is a boutique corporate social responsibility consulting firm focused on aiding companies that care. Through 11Eleven, Tyler has led a team to impact positive change and awareness for campaigns engaging the entire transportation industry including companies like UTI, Nissan, Bridgestone, Shell and more. 11Eleven has also been instrumental in elevating Lyft’s community fundraising efforts, Xtreme Canteen’s Round up campaigns and community outreach efforts for 2017 top HR tech startup, HR Company Store. Most recently Tyler has partnered with Fearless Art Works on a campaign, The Art of Fearlessly Giving Back, which is sharing the stories behind the giving efforts of WebPT.
Tyler is also the society and fashion contributor for Front doors media; her column and blog, Giving in Style, is a valley favorite and is gaining national acclaim and recognition. Tyler’s column has boasted interviews with the likes of Aly Hilfiger, Monique Lhuillier, Zang Tao, Patricia Field, Kendra Scott and more. Giving in Style is a carefully curated and crafted to share stories about those in the community making our world a better place. Whether it is a brand, a business or a fashanthropist (a term coined by Tyler that combines the words fashion and philanthropy to note someone who is making a positive difference with panache) Tyler is always looking for ways to share stories about the fashion of giving back to humanity. Tyler’s newest venture, Brands Taking Stands, will launch in 2018. Brands Taking Stands is a specialty bracelet line focused on social responsibility and people banding together to make virtuous causes vibrant.
In addition to all this work, Tyler is also an active community advocate. She serves on the board of trustees for the Arizona Science Center, the board of governors for the Greater Scottsdale Boys & Girls Clubs, the Arizona Governor’s Commission for Service & Volunteerism and the advisory council for AZ BIG MEDIA’s Business Angels Magazine and for Scottsdale Leadership. Tyler is a kindness crusader and dedicated change maker who is making a positive difference both professionally and personally.
Tyler is known to bring electric energy to every project she touches. She is driven by her passion to impact change and to make the world a better place, she thrives most when rallying people together. She believes magic is something we create, and leadership is not a position or a title, but an action and choice.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
As an entrepreneur with a thriving, business I know just how much wins and losses can impact your mindset and consequently impact your business as well. I have experienced the challenge of working as a solo act also the need to churn to find and retain business. I have suffered the struggle to find balance when you must motivate yourself to earn a living and keep the wheels on the business rolling. I have gone through periods of time where work was plentiful and where it was scarce. In each situation I have needed to remind myself about the value of resiliency and it has helped me immensely to work through the challenging times. For me the biggest obstacle hasn’t been gaining business or loving what I do, but rather the absence of having a team of people around every day working towards the same goals.
Alright – so let’s talk business. Tell us about 11Eleven Consulting | Giving in Style | Brands Taking Stands – what should we know?
Like many entrepreneurs I hustle in many regards to make everything flow. I have 3 endeavors that are all community centric, but that each have a unique purpose and brand.
My primary gig is my role as CEO of my corporate social responsibility consulting firm, 11Eleven. 11Eleven Consulting inspires companies who operate with a conscience. We incorporate visionary principles, diverse perspectives and sustainable practices to create programs that benefit society and build positive sentiment for brands. 11Eleven enhances humanity while creating a brighter future for organizations to promote and steward rewardable reputations. At 11Eleven we combine electric energy with savvy strategic planning to create captivating corporate responsibility offerings. What sets us apart is our laser focus on strategy, creativity and implementation centered on company culture. Many firms wear many hats and at 11Eleven we leverage our unique talents in the community relations and diversity and inclusion spaces to create company initiatives that make positive change happen while gaining valuable positive sentiment for the companies we work with.
I also have a column and blog, Giving in Style. Through this medium I share stories about people, organizations and brands that are making the world a better place and doing so with panache. My column, which is featured monthly in Front doors media, provides an insider’s view each month and centers around a high profile offering in the valley and how the person, event or business is furthering positive change through their alliance with meaningful causes. My blog, www.givinginstyle.net, showcases the convergence of fashion and philanthropy. The blog is designed to expand upon the advancement and contributions of good brands, people and organizations that are leveraging style to better society. What sets Giving in Style apart is its unique focus on the beauty of giving back. Many writers speak to philanthropy or fashion, but my voice is perfectly polished and highly dedicated to the combination of the two and how they seamlessly flow together.
My newest endeavor will launch in 2018. In partnership with Charity Charms, I have created a social responsibility bracelet line, Brands Taking Stands (BTS). The credo of BTS will be to lend a voice to organizations and groups that want to share their mantra or in many cases showcase how they stand for or against something. Basic bracelets will be offered online for the public to support different cause areas such as animal welfare, heart disease, child abuse and more. The niche this business will focus on though is companies who give back and want a meaningful way to highlight this through an unusual item. So instead of giving volunteers or corporate partners a t-shirt that will surely go out of style or a piece of swag that will only end up in landfill, they will have the option to gift them with a beautiful, sustainable piece of jewelry that showcases their unique corporate culture in an affordable and stylish manner.
Any shootouts? Who else deserves credit in this story – who has played a meaningful role?
Throughout my career I have been blessed to have so many supporters and mentors who have helped to educate and advocate for me. My original supporters were my family of course. Without Jack, Celia and Doyal Butler I would not have had the strong family foundation that is so instrumental in creating adults who are productive members of society. Additionally, I need to thank Sarah Butler, Lux Butler and Jack Butler II for being my constant source of love and light.
I must thank the entire team that I worked with at Microsoft. There are too many to mention, but I learned so much working for this company as they are head and shoulders above nearly everyone else globally in their giving programs.
My experiences in Scottsdale Leadership and Valley Leadership and all the valuable contacts and more importantly friends that I have made and that have been a life saver for me, both professionally and personally. In addition to this I learned so much about community and civic engagement and was able to elevate the visibility of several non-profits through the project component of these programs and I am grateful for all of this.
Finally, where mentors and supporters are concerned I have several that have stayed true to me no matter what my circumstances have been. Deborah Bateman of National Bank of Arizona, Carey Pena of Inspired Media 360, Andrea Evans of Front doors Media, Michael Medoro of Child help, Renee Labelle Parsons of the Bob & Renee Parsons Foundation, Drena Kusari of Lyft, Chevy Humphrey and Kristin Priscella Hunt from the Arizona Science Center, Laurie Brednich of HR Company Store, Tony Felice of the Felice Agency, Debbie Gaby of Sleep America and Debbie Gaby Charities, all my glam fam at the Sparkle Bar, Tess Loo and Ann Siner from My Sister’s Closet, Michael Gossie of AZBig Media, Rick McCartney of InMedia, Linda Herold who has blazed a trail for so many philanthropic endeavors and Oscar De Las Salas for his never ended fashion forward, giving spirit.
- Website: http://11elevenconsulting.com | https://www.givinginstyle.net | www.brandstakingstands.org
- Phone: 480.431.8580
- Email: email@example.com | firstname.lastname@example.org
- Instagram: @TylerJButler | @11elevenconsulting | @givinginstyle | @brands_taking_stands
- Facebook: https://www.facebook.com/tyler.butler.10 | https://www.facebook.com/11ElevenConsulting | https://www.facebook.com/TylerButlerGivingInStyle | https://www.facebook.com/BrandsTakingStands
- Twitter: @TylerJButler | @11ElevenConsult | @Giving_In_Style | @BrandsStands
Personal photo- Jean Laninga Photography
Horizontal image in pink and orange dress – Jason Black Photography
For SoScottsdale cover – Richman Media, SoScottsdale Magazine and Mark Morgan Photography
For blue suit image with arms crossed – Jason Black Photography
For Giving In Style header image with me in the hot pink dress profile pose – Chris Loomis Photography
The Sparkle Bar