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Meet Troy Amdahl of Oola in Chandler

Today we’d like to introduce you to Troy Amdahl.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
In 1997, me and a small group of guys would meet once a year in Vegas, usually the first weekend in December. We would sit on the floor at the Hard Rock Hotel and place 3×5 notecards in 7 stacks in front of us. Each stack would represent the 7 key areas of life (the 7 F’s of Oola): fitness, family, field (career), faith, friends and fun. Over 3 days, we would look at these 3 areas and ask 3 simple questions for each area: 1) where am I right now? 2) Where do I want to go in this category (goals and dreams), and most importantly, 3) what are the action steps I will take in the next 365 days to make this happen.

With this simple process, we found success at a young age. And not just societies commonly accepted definition of success with money and business, but all key areas. As what happens with friends, we went our different directions to build lives of our own. I was in Minnesota with my wife and 4 kids, and my good buddy Dave moved to North Dakota and built and amazing business and family, which included 4 daughters and a son.

Years past, and one day I received a call. It was Dave. He called me from a motel on the bad side of town. He lost his business, was bankrupt, divorced and alone. He didn’t know where else to turn.

At this very moment, I was fully retired at age 42 in AZ.

We dug into it a bit. Why did two guys, on such similar paths, end up in such different places? The short version is (the long version is in book 1 BTW), I continued to do this simple thing of looking at my life, seeing where I was, where I wanted to go, and how I was going to get there and Dave simply drifted from the process of Oola.

In this moment, I reminded him this was simply where he was, not who he was. He was talented and amazing and designed for something great. He just couldn’t see it in cloud of debt collectors, divorce papers, and his downward spiral.

After identifying what was missing, this Oola thing, we went back to it. And he said, inspired in the moment, that “if this works, if this gets me out of this dark spot, I’m going to share it with the world!”

Fast forward and Dave got his Oola back.

We self-published the book explaining how. Social media, some celebrities and key CEO’s got a hold of the book and loved it, and it went international best seller. Next, the original publishers of “Chicken Soup for the Soul” saw what we are up to, liked it, and signed us to a 3 book deal.

Now, we are doing what we love the most. Inspiring others to pursue their dreams. We are traveling the US in a 1970 VW bus collecting dreams. Our mission is clear: 1 bus, 2 guys, 50 states, 1,000,000 dreams. We have currently been to 38 states and the OolaBus is 19 layers thick of hand-written dreams of the people we meet on our journey. Check out (which tells the story and some great pics)

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
No heat, no AC and a bus with 58 horsepower. And, we’re on our 3rd engine. One blew up in NY and another in UT.

We also had a fire in FL. Luckily we bought a princess bottle mister at a gas station outside of Jacksonville that had enough fan spread and water to put out the electrical fire. Haha.

Easy … no way. The most amazing thing I’ve done in my life … most certainly. Offering people hope in a culture that seems totally out of balance … WAY better than retirement.

Please tell us about Oola.
We are book series that has developed into a social media movement and is now a formidable lifestyle brand.

I am most proud of the impact our simple message has. Every day we hear stories of people who have discovered Oola, applied it in their life and have made transformational changes; marriages healed, debt resolved, health achieved … just people finding joy again.

Our goal is to “change the world with a word. #Oola.” And this feedback makes us feel more than ever it is possible. Because we believe a better world will not come from a policy from DC or from someone else stepping in. The fastest path to a better world is each of us waking up every day saying “today I am going to do the work to become a better version of me.” Because as we become better as individuals, we will naturally inspire those around us to do the same. And that is how collectively, together, we can change the world with a word.

If you had to go back in time and start over, would you have done anything differently?
No regrets. My many failures have taught me lessons and put me where I am today. If I were to give a younger version of me advice, it would be to be patient, great things take time. Also, to find joy in each day. Don’t be so accomplishment driven that you miss the joy in each day.

Contact Info:

Image Credit:

Photos: Ryan Longnecker

Getting in touch: VoyagePhoenix is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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