Today we’d like to introduce you to Sandra Canett.
Sandra, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I first started Fat Tucson almost three years ago just as an Instagram page. I saw the need for a more elegant portrayal of food because the account that I had looked up beforehand in the Tucson area just didn’t give me what I wanted in terms of enticing me to eat. I thought I need to take pictures that would entice the people that saw them go eat those foods and so, I started doing that. After a while, I started thinking bigger and decided to create a high-end brand called Fat Tucson for not only photography but blogs. I came up with three different concepts all revolving around the food industry and started writing about local restaurants. My first one was “Food For Thought” which focuses on chefs and learning a little more about them and the restaurant and the background of both and really highlighting their creativity in the kitchen. “On The Rocks” is my second one which is the same concept but with bartenders in the local area and sharing their creativity. And the third one is “Roots” which highlights the people involved in the industry but not necessarily part of the kitchen like knife makers, butchers, produce, etc. I shared my concepts with people in the industry, they liked the idea and the interviewing begun and it’s been a pleasure interviewing them and a really fun and interesting thing for me. I have learned a lot about the people in the industry and they have become amazing friends. Please visit my website to see some of these incredible interviews. One of my favorites is Alfredo Aguilar with Charro Steak who created an extraordinary cocktail for his “On The Rocks.”
Has it been a smooth road?
Thankfully, I haven’t run into major obstacles yet on my path. I think the hardest part of doing this is getting everyone to agree on a date for a meeting. Usually, chefs and bartenders have the craziest schedules so setting a date sometimes can be difficult. My advice to other women starting their journey would be to just do it. Seriously. Like Nike. You gotta go out there and find a way to do what you love. Make a connection and go from there and never get discouraged. It’s easier said than done, but at the end of the day, it’s very rewarding to get things done and achieve your goals. I started as a hobby and now Fat Tucson has become more than just “a little something I do on the side.”
We’d love to hear more about Fat Tucson.
As I mentioned before. I basically take pictures and write blogs specifically about people in the food industry. My brand is Fat Tucson and I really specialize in showcasing creativity in the kitchen and behind the bar.
I am most proud of bringing this brand to life that provides insight into the culinary community here in Tucson and to be able to share that with everyone and have people enjoy it just like I do. It’s very satisfying to have people ask you for restaurant recommendations and be able to give them your restaurant selections based on what their looking for or have people go try something that you’ve talked about and have them tell you that they enjoyed it as well.
I think what sets Fat Tucson apart from the rest is the ability to tell a story in both video and writing. I believe that the visuals have a strong power within this brand. I work with an outstanding commercial director and working together we’ve really raised the bar for Fat Tucson. And I also think that just the overall look and feel is different and my whole goal when creating the website was for it to feel like an elegant food experience.
What’s the most important piece of advice you could give to a young woman just starting her career?
The most important piece of advice would be don’t give up on your goals and dreams. It’s so easy to do it. If you’re doing something that makes you happy, then do absolutely everything you can to keep it alive and really just go with your instinct. You know what’s going to be best for you in the long run.
In addition to that surround yourself with a strong support system because that will also be imperative for your success. Not saying you can’t do it alone, but those people will bring you up when you’re feeling down and you need that kind of thing in your life.
- Website: www.fatucson.com
- Email: firstname.lastname@example.org
- Instagram: www.instagram.com/fatucson
- Facebook: www.facebook.com/fatucson
Sandra Canett – Fat Tucson