Today we’d like to introduce you to Parul Agrawal.
Parul, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Originally from India, I arrived in Phoenix, Arizona, USA, to start my own family after having a big fat Indian wedding. New country, new culture, new food, new education system, I wanted to explore it all.
Having earned a bachelor’s degree in Electrical Engineering from India, my first obvious step was to pursue my studies in a country that has one of the best higher education standards the world has to offer.
I got this golden opportunity to graduate with two masters’ degrees, first in Electronics System Engineering Technology and then in Material Science Engineering from Arizona State University. I worked as an engineer in the corporate world but my heart and soul was never there. Working really hard and partying even harder, I never really cared about what I was eating, or for that matter feeding my body. My faulty eating habits took a toll on my health and before I even realized it, I weighed 154 pounds, and at barely five feet tall, I had a Body Mass Indicator of 30.1.
It was time for a serious change… during my pursuit to find the best possible solution for my health, I left my corporate job, pursued a number of Holistic Health courses, started working towards my own wellness business and came across the wonderful world of green juicing.
Initially, I was appalled at the idea of drinking a glass of liquefied greens in the form of a juice. But I tweaked my recipes (that’s the part I love most about Juicing) to my taste buds and fell in love with this nutritional powerhouse in a glass.
Thanks to juicing, I lost all the excess weight I had put on in the last few years; I gained back my energy and my youthfulness. I was a “new me” and I was ready to make even more changes in my life. I started blogging about my nutrition and juicing journey, the blog caught the eyes of people from recreational centers in the Phoenix metropolitan area and I was invited to offer juicing workshops to the patrons of the city.
My passion for juicing and a pursuit to offer more to the community led me to write my first book “Juicing For Healthier Families” on the benefits of green juicing. After I was done writing my book, I had the biggest AHA moment. I realized writing the book is one thing and marketing it is a totally different game. I had a 3-year-old boy who was my biggest responsibility during the day and so most of the book I wrote at night. Would sit down to write at 10 pm after my house chores were done and would write till wee morning hours of 5 to 6 AM, getting very little sleep as had to be up by 8 AM for work. I told myself that I didn’t spend all these nights working on my book to share it only with my friends and family. I had the burning desire to share my message with the entire World. At that time, I decided to learn everything about book marketing. I took various courses, attended countless webinars and followed everyone who had something to say about book promotions.
Thanks to my technical background as an Engineer, I was easily able to study and understand the world of the Amazon algorithm. I worked tirelessly during the launch period to promote my book online and offline. Thanks to the marketing techniques I studied, my book became an International Bestseller in various countries and multiple categories in a highly competitive market of green juicing.
From being a stay at home mom, running a small business from my kitchen counter, I ended up becoming an International Bestselling Author, was featured in a various podcast, radio shows and was interviewed by ABC Channel 15 on their morning show Sonoran Living. This book was life changing for me professionally and personally. I was also successful in getting the book launched in brick and mortar book stores in India.
The success of the book also gave way to my new business as a Bestseller Book Launch Expert. I have not only continued my success as an author and businesswoman but have paid-it-forward, by helping over 150 writers become bestselling authors, too! I am the founder of www.ParulAgrawal.com, an International Publishing Platform where I help thought leaders in the areas of health, wellness and consciousness write their books, achieve bestseller authority status, and land in mainstream media – just like I did. I also had the honor of being listed as one of the 30 changemakers in India for the year 2018.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
As a solopreneur, I had to focus on various aspects of my business-marketing, social media promotions, sales, closing and serving clients, learning new tools and methodologies, etc.- single-handedly- this took a lot of time and deviated me from reaching out to new people, networking and building an empire. Now, I have a team that handles aspects of my business that don’t need my individual attention. Delegating my work to experts (for example, social media managers) has helped me focus on growth rather than dealing with nitty-gritty everyday details.
When I started my business hardly anyone knew me, it took me time to build credibility. Slowly and steadily I found my own tribe and won the trust of people in the community.
Having your own business is full of ups and downs. Hence, knowing your why is the most important thing. When you are doing things out of joy rather than compulsion then work doesn’t seem like work and every moment is a new learning experience. Collaborating with like-minded people who share your vision right from the start to divide work always helps. If you do not have the funding to hire help then trading services and asking your community for help will take you a long way.
Alright – so let’s talk business. Tell us about Parul Agrawal – what should we know?
My company is a cutting-edge business consulting platform, serving professionals who seek to reinvent themselves and leave a legacy. We offer turn-key business solutions – from idea to branding, from concept to success. We publish bestselling authors, we grow their tribe, we help them become the expert authority in their field.
We offer comprehensive business analysis as well as mindset coaching. Our PR Campaigns have resulted in effective media mentions in CNBC, ABC, CBS, FOX, Forbes, Thrive Global, She Owns It, Mind Body Green, The WallStreet Journal and Huffington Post…
We outsource and manage some of the most outstanding talents, across five continents, to brand client’s message, establish their authority and provide the best content for their audience and their ideal clients.
Whether clients seek to rock on Instagram or YouTube, Facebook or Linkedin, our team is here to support them..
We have proudly published over 150 writers and helped them rank as Bestselling Authors, built over 50 Sales Funnels and Membership Sites, and have already launched over 30 Social Media Campaigns.
My team is here to support the client’s Message, and their Mission! My company is an international publishing and business platform built to empower authentic leadership on the Planet. It’s time for you to rise and make a difference!
We’re interested to hear your thoughts on female leadership – in particular, what do you feel are the biggest barriers or obstacles?
Time management, especially for women with families, can be challenging. With the global aspect of much online business, we have to work with clients in different time zone. It is not always possible to find child care at odd hours. Juggling between professional and personal responsibilities can be a struggle at times.
Women, in general, are more cautious about risks and often question their judgment. Fear of asking for money, undervaluing their own services, hesitation to establish their authority and trusting their own voice are some of the issues that I see my women clients facing on a regular basis. To move forward in business it’s important to take calculated risks, rise above self-doubt and embrace your expertise.
- Business Essentials- $1500
- Business Pro- $2500
- Business Rockstar-$3500
- Website: www.parulagrawal.com
- Phone: 4805162962
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/authorparul/
- Facebook: https://www.facebook.com/authorparul/
- Twitter: https://twitter.com/authorparul
- Other: https://www.linkedin.com/in/authorparul/