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Meet Trailblazer Natalie McCasling

Today we’d like to introduce you to Natalie McCasling.

Natalie, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I started Grammatical Art in 2012 as a creative outlet and before I knew it, I was teaching myself how to screen print at my kitchen table. Six years later, I have somehow built a mini-empire around my sarcastic sense of humor and a pet peeve.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
This has been a bumpy, winding road with many hills and valleys. I thought this was going to be a hobby and that was all. Maybe, I would make some extra money while being more fulfilled creatively, but I never envisioned it to be what it is today.

Life can be incredibly challenging, especially when you’re balancing a career, family life, friends and just general self-care. Then you go ahead and add in running a business and you’re going to feel stressed to the max. Some days, you will want to abandon the business, but don’t give up. Get organized. Schedule out time for everything and make the most of your day. Have a half hour for your lunch break? Scarf down your food while making to-do lists for the next thing you want to do in the business. When you’re building your business, especially as a one-woman show, you’re going to need to work on your business every day. That doesn’t necessarily mean 8 hours per day, but you should plan on doing something for the business, no matter how small, every single day. It could be as simple as reading into how to get a business license (and whether you need to get one yet) on your local city’s website. If you’ve figured out how to apply for your business license, you’ve successfully completed something that needs to get done. All of these small things add up over time and before you know it, you’re rolling and things are getting done.

Don’t hide behind excuses and think because there’s too much to do that it’s impossible. It’s TOTALLY possible, you just have to start.

Make those lists, stop making excuses and get stuff done.

Alright – so let’s talk business. Tell us about Grammatical Art – what should we know?
I own and operate Grammatical Art, a grammar- and science-themed print and apparel business. I help people to let their nerd flags fly.

I’ve always found it incredibly important to give back to the community, and we have a line of products where 100% of the proceeds go to a local non-profit school that services special needs kids and their families. Three years ago, in the midst of growth for my business, my daughter was diagnosed with autism. Thanks to this school, she gets the therapies and services she needs, so I think donating the proceeds from these items is the very least I can do to try and repay them.

What’s the most important piece of advice you could give to a young woman just starting her career?
You can do this. Push away the doubt, whether it’s coming from other people or yourself, just push it away.

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