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Meet Trailblazer Julie Xander

Today we’d like to introduce you to Julie Xander.

Thanks for sharing your story with us Julie. So, let’s start at the beginning and we can move on from there.
I graduated with a degree in exercise physiology/premed from ASU in 1996. My intention was to continue on to medical school but wound up getting married and starting a family. I continued to stay in the fitness business teaching group fitness classes but really wanted a job I could get dressed up and go to. Neiman Marcus was my favorite store to shop at so it seemed like a natural fit to apply for a job there. I worked there for a few years until I started representing a few local jewelry lines. This gave me lots of flexibility to raise my kids and work at the same time. From here I was introduced to an amazing body care line that I became the national spokesperson for. I met with magazine editors, was a guest on QVC, spoke at Nordstrom trend shows and did trainings nationally. I was also given the job of managing their PR firm. This is what opened my eyes to blogging. We paid a vlogger ten thousand dollars to do a 3 minute video on our product and it was horrible. I couldn’t understand how we could pay so much money for that but also realized there was lots of potential to make money if you had a following. I figured I had so much experience and knowledge to share about so many different things from fashion, fitness to wellness and beauty. I decided to jump in with both feet and not look back. It has been 4 years since I made the leap and it keeps getting better every day.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Being an entrepreneur is never a straight line and you will never work as many hours as you do when it is your own business. At the end of the day though it is all mine and that makes me happy. My advice to other women is you really have to be passionate about the business and know there is nothing else you would rather do.

Alright – so let’s talk business. Tell us about Lifestyle Jules LLC – what should we know?
I help promote businesses through social media. That includes Facebook, instagram, YouTube, twitter and LinkedIn. The content I create entertains and educates the consumer so they want to watch and learn. A very fun interactive way to feature these businesses without having a pushy sales tactic. I am proud to work with so many different brands who all believe in my work. Nobody really does marketing the way I do it and I think that is what attracts people to my content.

We’re interested to hear your thoughts on female leadership – in particular, what do you feel are the biggest barriers or obstacles?
Women have come a long way in the workforce and in leadership in general but there is still a little stigma left over from years past. I really try not to worry about it though and just keep plugging away. I am taking my own advice of just staying in my lane.

Contact Info:

Image Credit:
Brett Silva of Desert Peak Productions
and George Madrid the head shot in the floral top

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