Today we’d like to introduce you to Ashley Muzzillo.
Ashley, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Ever since I was a little girl, I had a dream of becoming an entrepreneur. I watched and admired my dad, as he started his own business and knew, I wanted to do the same. I have always been a creator and coordinating came naturally to me. I also LOVE people and would consider myself, a lover of love! That led me to event planning, specifically wedding planning. My journey began as a server in the industry, at a family-owned restaurant in downtown Phoenix called, The Duce. The restaurant is also 15,000 square feet of event space and I was later promoted as the events manager. One of my most memorable moments was when I had a wedding of 200 going on, simultaneously as the mayor was giving a speech to over 500 guests on the other side of a curtain. I had two headsets on and realized that in the midst of chaos, that this was my calling. After a few years coordinating at a large venue, I knew I wanted to do and learn more. I started working as a coordinator at the Fairmont Scottsdale Princess. The hospitality industry has elevated my design aesthetic and furthered my knowledge of the overall operations of the food and beverage business. I now have a better understanding of service, expectations and know the importance of practice/procedures. Both experiences have been imperative to my success and the start of my own business.
Has it been a smooth road?
No, nothing in life is easy and starting your own business is a HUGE undertaking. I don’t think people realize how overwhelming and demanding being your own boss really is. It’s constant work and management. I also never considered the amount of time and money I would put into myself and my business. From website developers, to printed materials, go daddy fees and more. Not to mention the countless hours I have written and revised contracts, stayed up late editing my site, managing my social media accounts, attending networking events, etc. I do it all myself.
My advice would be to trust yourself and the process, know your worth and go for it! Also, it’s important to find a healthy support system to help you through it all!
We’d love to hear more about Ashley Rose Events.
Ashley Rose Events is a partial and full-service event planning company. I offer consultations and a variety of event packages to accommodate every client. From an eager mother wanting to plan the best birthday party for their child, to a corporate group wanting to plan a big charity dinner. And from a designer wanting to coordinate a fashion show for her up and coming line, to an eager and newly engaged couple. I do it all! I try not to limit myself to local clients, I travel and plan remotely as well. I have coordinated destination events for clients all over and have recently curated a winter wonderland wedding in Canada! I am a detail orientated planner and my business reflects that. I pride myself on making every client feel like they are my only client and I think that’s what sets me apart from other planners. In what some consider to be a saturated market, I am proud to be an honest planner with authenticity in everything I do, and promise to provide. I have seen private vendors and other coordinators simply take advantage of their clients, which saddens me. I am most proud of what I have accomplished thus far in my career and how I have stayed true to myself. I want to continue to focus on bettering my designs and curating thoughtful or impeccable events, while staying true to my client’s vision.
We’re interested to hear your thoughts on female leadership – in particular, what do you feel are the biggest barriers or obstacles?
I think the biggest and one of the only barriers for females in leadership, is fear. The fear of failure, or the fear of the unknown. I strongly believe that overcoming that fear starts within ourselves! We are our biggest supporters, but also our worst critics. We need to help cultivate a world where people celebrate and empower women. One of my favorite quotes is, “Behind every successful woman, is a tribe of other successful women who have her back.” We need to work together and find the strength within ourselves, to build a more powerful female community: where we are teaching our generations to break down barriers to success while fostering a progressive business mindset. We should work to improve our communication skills between one another and promote self-confidence! We need to encourage diversity in the event industry. Consciously becoming active listeners, will create a safe environment to express ourselves. We need to share our journeys and be honest about our struggles. That vulnerability will curate honest and meaningful conversations. There is value in sharing experiences, knowledge, and expertise. Doing so will allow us to learn from one another, rather than comparing and criticizing each other. I think encouraging one another will foster authenticity, creativity and develop a healthy competition, amongst exceptional talent.
- Website: ashleyroseevents.com
- Phone: 602-908-4384
- Email: firstname.lastname@example.org
- Instagram: @ashleyroseevents
- Facebook: @ashleyroseeventsaz
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