Today we’d like to introduce you to Erica Toatley.
Erica, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
After 25 years as a senior leader in the healthcare industry, I decided to follow my dream and passion to start my own business focused on helping young girls be the best version of themselves. In particular, my passion has always been helping young girls build their self-esteem, realize their full potential and help mentor them to reach their goals and aspirations. The turning point in my career was during our annual business planning meeting and my boss went around the room and asked each person, “If money were not a concern and you could do anything that you wanted to do what would that be?”. I was the first person he called on and without hesitation or much thought I immediately responded that “I would create an environment where young girls could go and feel free to be themselves while being treated like the princesses that they are and know they were beautiful inside and out while wearing sparkly tutus.” I left that meeting and could not stop thinking about it.
A few months later my granddaughter was born premature and I took time off to be a full time “GamMa” to care for her at home. We posted her entire experience on Facebook and she quickly became affectionately known as the “Tiny Princess”. As we approached her first birthday we came to realize there was nothing available in our area for little princesses to be celebrated in the way we felt they deserved. That’s when Tiny Blessings was born. I haven’t looked back. It brings me such joy to see the smiles on the little girl’s faces when they walk the red carpet and we crown them with a tiara and they enter SPArty for their spa services.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It certainly has not been easy, but every struggle has been an opportunity to learn, grow and stretch beyond my comfort zone. Tiny Blessings is not a franchise so I had to start from scratch in laying the groundwork, building out our systems, developing our brand and personally financing a dream with absolutely no guarantees. We didn’t have a blueprint or manual to follow. It took a lot of research, hard work, determination, support from family and prayer to bring my vision to life. I have had to learn how to build and optimize a website, work closely with our manufacturers and distributors for our product line and learn how social media algorithms work to market our business to our target audience and ideal customers.
We’d love to hear more about your business.
Tiny Blessings Salon, Spa & Celebrations is a mobile spa party bus, “SPArty” that offers 9 unique party packages for girls and tweens to choose from for their birthday or special events. We also offer play dates, mother/daughter dates, and parties for organizations like the Girl Scouts and other community groups. We bring our uniquely-designed parties to you and we do all the work so that you can relax and enjoy your special day. Tiny Blessings encourages girls to be their own kind of beautiful. We curate personalized party experiences so that each and every party guest can be their unique self and celebrate in their own unique way.
With the fun and girly elements of traditional girl parties and an added educational flare of self-esteem building, etiquette training, and leadership development, Tiny Blessings encourages girls to embrace that they are not a princess for a day, but a princess for life! Customized services promote an appreciation for internal and external beauty. Tiny Blessings Services include, but not limited to:
· Pamper Parties for young girls ages 3 to 14 with mini facials, mini manicures, mini pedicures and makeup makeovers
· Princess Parties with elegant princess gowns and a princess fashion runway to showcase their royal style after getting pampered head to toe
· SPAjama and Pamper and Paint Parties for tweens and teens with a state-of-the-art sound system, plush seating for girl talk, and a selfie station
· Etiquette and Dream Board Workshops
· Themed girls’ empowerment parties/events
· Create Your Own Lip Gloss or Nail Polish activity
· T-Shirts and accessories
· Tiny Princess Beauty bath and body products
· Membership club offerings
· And so much more…..
Dynamic aesthetics of the mobile utopia include a state-of-the-art sound system, a glam station with professional spa/makeup lighting, plush seating, beautiful chandeliers, creation stations, and a selfie station for the perfect pictures to mark the special occasion.
The fact that we provide all-inclusive mobile parties for one low price sets us apart from other party venues. All Tiny Blessings Party Packages include:
· Red carpet entrance and the crowning of the guest of honor
· Mini Manicure
· Mini Pedicure
· Mini Facial
· Mini Makeover with Makeup (Eyeshadow, Lip Gloss)
· Create Your Own Nail Polish or Lip Gloss
· Use of our Luxurious Spa Robes & Foot Wear or Princess Dresses during the party
· Goody Bags and Special Gift for the Guest of Honor
· Kids Music
· Kids Magazines
We are most proud of the fact that we offer busy parents a full-service party option that their child will cherish for years to come. In addition, we partner with several organizations to offer free parties/products to children in need.
Do you look back particularly fondly on any memories from childhood?
I’m originally from Louisiana and the youngest of five girls so we always had a house full of family and close friends with great food. There was always a reason to celebrate something and our home was the gathering spot, especially on weekends. I have always cherished Sunday dinners and pajama sleepovers. Even as adults we still have pajama sleepovers when we visit Louisiana.
- All-inclusive party packages start at $350
- Website: www.tinyblessingsparties.com
- Phone: 602-301-1563
- Email: email@example.com