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Meet Tim Pepper of Earl’s Oils

Today we’d like to introduce you to Tim Pepper.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Since 2003 I have owned a digital marketing and media company, Pepper Blue, based here in Phoenix. During this time I have created strategies and programs for businesses of all sizes that help them sell their products and services and create effective on-going marketing communications channels with their customers and prospects.

These customers have included B-to-B and B-to-C in public and private sectors both online and traditional brick and mortar. From email marketing to pay-per-click, SEO, SMS text messaging, websites, WordPress, Facebook, Instagram,Twitter, Shopify, ClickFunnels, I’ve pretty much done it all with the many different applications and tools available for digital marketing and advertising.

So, in early 2016 I decided that it was time to use my skills and experience that people were paying me to grow their businesses into building my own e-Commerce business and Earl’s Oils was born. I was familiar with essential oils as my family had used them in the past and felt it had good potential. After some research I discovered that the industry was largely owned by huge multi-level marketing companies – think Amway for essential oils – that were selling pure therapeutic grade essential oils but at a huge mark-up from what they cost in bulk, making it economically impossible for much of the public to use them in their daily life which is how essential oils should be used.

I found no proprietary or regulatory obstacles and I found some resources where I could buy therapeutic and organic grade essential oils in bulk. Bottles and other storage containers were also easily available. I had to bottle and private label them and setup an e-Commerce store and develop a marketing and customer retention program. I calculated I could sell my oils at half of what the MLMs are selling them for and use my knowledge of digital marketing and social media to efficiently grow my customer list so I decided to move forward. By the 2016 Holiday Season my digital door front was open for business under the name Earl’s Oils – named after my father.

Today, I have expanded the product line to include skin and personal care items such as teeth whitening powder made with activated charcoal, bentonite clay, calcium and magnesium, coconut oil and essentials oils such as clove, peppermint and frankincense and myrrh. Deodorant made with activate charcoal, arrowroot, shea butter and essential oils and physical sunscreen made with zinc oxide, cocoa butter, aloe vera, beeswax and lavender essential oils that scatters and reflects the sun’s harmful rays without being absorbed into your skin like the more common physical barriers.

Our plan is to continue to grow the essential oils themselves and the essential oils based skin and personal care product lines largely through social media advertising and email marketing both of which are highly targetable by customer interests and which, provide valuable measurable data to help make effective marketing and advertising decisions.

Has it been a smooth road?
Pretty smooth road. Long learning curve for understanding all the different essential oils as there are a couple of hundred that are generally used and for understanding how to apply them – topically, through diffusion, orally – and what kind of dilutions to use and carrier oils to dilute them with. There are so many of them and so many ailments that they provide therapeutic benefits to that it’s an ongoing process, but fascinating.

Like all new businesses it has taken 3 times longer than I thought it would to get to where I had everything developed and in place. Building my store on Shopify was quite time-consuming as was understanding the best ways to bottle, label and ship all the products.

In summary a pretty smooth road but a long one which is why one of my sayings is “the shortest cut is usually the longest road”.

So let’s switch gears a bit and go into the Earl’s Oils story. Tell us more about the business.
Earl’s Oils / bottles, labels and sells therapeutic and organic grade essential oils, essential oil skin care and personal care product and essential oil dispensing products through our e-Commerce store at In our store we currently have available. More than 140 therapeutic grade essential oils. 49 of these are also available as USDA and Oregon Tilth certified organic grade, more than 20 therapeutic grade essential oil blends. More than 41 carrier oils, moisturizing oils & butters. A wide variety of essential oil dispensing and storage products

How do you think the industry will change over the next decade?
The essential oils market, in terms of value, is projected to reach around USD 11.19 Billion by 2022, at a CAGR of 8.83% from 2017 to 2022.

The global essential oil market size exceeded USD 6.0 billion in 2015. Increasing applications in aromatherapy coupled with rising demand for fragrances and flavors in food & beverages and personal care is expected to drive market growth over the forecast period.

These naturally derived oils have no detrimental side effect unlike most conventional drugs and medicines, which has led to a growing consumer preference and is a major driving factor for the essential oil market. Increasing demand for natural personal care products and pleasant aromatic cleaning agents is expected to foster the industry growth in these applications. Growing need for aromatic flavors and fragrances in cosmetics, perfumes, as well as spa and relaxation applications is expected to fuel demand in upcoming years.

Essential oils are also widely utilized in cleaning & home products owing to their superior antibacterial and antiseptic properties. Customers are keen on specialized products as various applications require specific characteristics and ingredients.

Key takeaways:

  1. Incredible Growth Mainly Driven By Increased Consumer Awareness Of Essential Oils: Aromatherapy and essential oils market is gaining mass popularity, leading to record-setting revenue for key participants.
  1. Demand for Natural Products: The mega trend of health and wellness will continue to propagate. Consumers are becoming more aware and actively seeking natural options to eliminate toxic chemicals in their environment and expensive OTC and prescription drugs and essential oils fill this need perfectly.
  1. Direct Selling Dominates: Aromatherapy and essential oils flourish in a direct selling environment. Consumers can experience and learn about the oils in this environment and Earl’s Oils e-Commerce store at fits this perfectly.


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